Volkswagen 4Motion: Viamala Canyon

The stunning sights of the Viamala canyon. Without 4Motion all-wheel-drive.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographer: Christian Breitler
Published: January 2009

7 comments

kgeiger's picture
kgeiger
7173 pencils

Made me smile. :)

Guest's picture
Guest

This is an ad for VW 4Motion.

Without a decent idea.

Guest's picture
Guest

Can someone please explain what this ad is all about? As in not the brand, but what it wants to depict??

Guest's picture
Guest

Whitout 4Motion all-whele-drive you get to take the easy rout THROUGH the mountain instead destroying the nature and going OVER the mountain.

Guest's picture
Guest

Well that's not the point the ad tells but the fact.

Guest's picture
Guest

I get the idea. But..

The 4Motion all-wheel-drive will not really get you through the Viamala gorge. It's closed. Go get there.. on foot, or with a bicycle. And besides: you'll see so much more if you go into the mountains without a noisy engine under your lazy butt!

iamcreative's picture
iamcreative
262 pencils

???????????????

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