The Philippines' most committed newspaper.
Many ads use unrealistic visual exaggeration to dramatize the message. In this case reality was dramatic enough.
Advertising Agency: Ogilvy & Mather, Makati City, Philippines
Creative Director: Gavin Simpson
Copywriter: Manny Del Rosario, Sarah Ko
Art Director: Alnair Langkay, Gavin Simpson
Photographer: Alberto Garcia @ Corbis Images, Ruben Dela Cruz @ Visual Camp