Vögele Shoes: Box Models, Fur

Vögele Shoes is a Swiss shoe label, offering shoe fashions at affordable prices. The campaign shows models, whose legs protrude from holes in closed shoe boxes. Around the real legs, there is the person of an artist printed on the box.

Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland
Creative Director: Lukas Frei
Copywriter: Samuel Christ
Art Director: Inken Rohweder
Photographer: Jonathan Heyer
Illustrator: Gabriel Moreno
Graphic Design: Adrian Merz
Digital Artwork: Ben Fernandes, Moser Fernandes

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4 comments

mitali prasad's picture
mitali prasad
408 pencils

i didn't get the concept....really! person of an artist printed?

Cheerriiee's picture
Cheerriiee
952 pencils

It is cool that they give credit to the artist by modeling the legs for this brand.

soryana's picture
soryana
155 pencils

Nice idea

yes

ella bergh's picture
ella bergh
112 pencils

did n't get the idea...

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