Vögele Shoes: Box Models, Balloon

Vögele Shoes is a Swiss shoe label, offering shoe fashions at affordable prices. The campaign shows models, whose legs protrude from holes in closed shoe boxes. Around the real legs, there is the person of an artist printed on the box.

Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland
Creative Director: Lukas Frei
Copywriter: Samuel Christ
Art Director: Inken Rohweder
Photographer: Jonathan Heyer
Illustrator: Gabriel Moreno
Graphic Design: Adrian Merz
Digital Artwork: Ben Fernandes, Moser Fernandes