An Exhibition on Vodou.
Advertising Agency: Valentin & Byhr, Gothenburg, Sweden
Creative Director: Magnus Tengby
Art Director: Pernilla Åberg
Copywriter: Mattias Åkerberg
Photographer: Rob Vanstone
Project manager: Ann McManus
Motion graphics designer: Niklas Aldén
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6 Comments
looks like a lollypop.
I agree... a pin would be better...
I agree as well; seems they wanted to maintain consistency, but they failed here; when you choose a creative route, this doesn't mean that you need to stick to one visual/artwork; it's not a mascot at the end of the day.
However, and as it seems, the whole campaign was a concept; art direction is so wrong to reflect a real campaign; just look at the shadows!
The only activity that probably been executed is the direct mailer; it reminds me of the direct mail of Finding Nemo Sushi Pack :) but still, works for this campaign.
can`t belive that they were sending out this directmail with real food - imagine how does it look after being three/four days on the way
one should not take life so seriously - as one will not come out of it alive.
This concept is very similiar to Capital One. I dont know which started first.
To understand this campaign, it's also important to be aware of this lollipop/pin as a constant work of art in Gothenburg. The advertisement in this case is therefore only the banner put on the pole. I think this is an excellent use of existing architecture.