An Exhibition on Vodou.
Advertising Agency: Valentin & Byhr, Gothenburg, Sweden
Creative Director: Magnus Tengby
Art Director: Pernilla Åberg
Copywriter: Mattias Åkerberg
Photographer: Rob Vanstone
Project manager: Ann McManus
Motion graphics designer: Niklas Aldén
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
looks like a lollypop.
I agree... a pin would be better...
I agree as well; seems they wanted to maintain consistency, but they failed here; when you choose a creative route, this doesn't mean that you need to stick to one visual/artwork; it's not a mascot at the end of the day.
However, and as it seems, the whole campaign was a concept; art direction is so wrong to reflect a real campaign; just look at the shadows!
The only activity that probably been executed is the direct mailer; it reminds me of the direct mail of Finding Nemo Sushi Pack :) but still, works for this campaign.
can`t belive that they were sending out this directmail with real food - imagine how does it look after being three/four days on the way
one should not take life so seriously - as one will not come out of it alive.
This concept is very similiar to Capital One. I dont know which started first.
Post new comment