Vodou Exhibition at the Museum of World Culture: Pole

An Exhibition on Vodou.

Advertising Agency: Valentin & Byhr, Gothenburg, Sweden
Creative Director: Magnus Tengby
Art Director: Pernilla Åberg
Copywriter: Mattias Åkerberg
Photographer: Rob Vanstone
Project manager: Ann McManus
Motion graphics designer: Niklas Aldén

Related videos by Shutterstock

6 comments

Just Copy's picture
Just Copy
56 pencils

looks like a lollypop.

Re Dator's picture
Re Dator
28 pencils

I agree... a pin would be better...

F.Abboud's picture
F.Abboud
218 pencils

I agree as well; seems they wanted to maintain consistency, but they failed here; when you choose a creative route, this doesn't mean that you need to stick to one visual/artwork; it's not a mascot at the end of the day.
However, and as it seems, the whole campaign was a concept; art direction is so wrong to reflect a real campaign; just look at the shadows!

The only activity that probably been executed is the direct mailer; it reminds me of the direct mail of Finding Nemo Sushi Pack :) but still, works for this campaign.

slowrider's picture
slowrider
648 pencils

can`t belive that they were sending out this directmail with real food - imagine how does it look after being three/four days on the way

one should not take life so seriously - as one will not come out of it alive.

tantcx's picture
tantcx
16 pencils

This concept is very similiar to Capital One. I dont know which started first.

Valentino's picture
Valentino
14 pencils

To understand this campaign, it's also important to be aware of this lollipop/pin as a constant work of art in Gothenburg. The advertisement in this case is therefore only the banner put on the pole. I think this is an excellent use of existing architecture.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments