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Text & Drive

Agency: 
Published/Aired: 
January 2010
Description: 

Make sure you and your teenagers stay safe on the road.
Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.
To find out more go to vodafone.co.nz/driving

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Daniel Nelson, Alex Bartleet
Agency Producer: Kate Wright
Photographer: Giona Bridler
Retoucher: Kevin Hyde
Account manager: James Cummins

Comments (22)

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Highest Rated

Abdou Dc's picture
Abdou Dc
Activity Score 7

Niiice Job I lik it

germanhudders's picture
germanhudders
Activity Score 336

Very good, sometimes its really hard to make a creative and functional public service campaign, on top of that everyone criticizes them without considering it's not the same advertising as for a brand

tirthomitro's picture
tirthomitro
Activity Score 2758

clean lift. can somebody get the link??

they showed me a picture & i laughed
dignity has never been photographed

slowrider's picture
slowrider
Activity Score 648

it works

one should not take life so seriously - as one will not come out of it alive.

Reality Check's picture
Reality Check
Activity Score 2537

An imperfect press ad (it would have been more powerful had the telephone pole been damaged) but not a boring one and not lacking in impact.

Nick-X's picture
Nick-X
Activity Score 22

super duper.

morse's picture
morse
Activity Score 17364

Nice work, but it has been done before slightly differently.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
Activity Score 7609

really nice..

| Everartz |

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

8*

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I heart this.

The Jobless Writer
Will Think for Salary

silvi's picture
silvi
Activity Score 4172

Already posted here

rolling.stone's picture
rolling.stone
Activity Score 2741

yes i had seen too

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~ Quite obviously, I have gathered no moss ! ~

Ivancette's picture
Ivancette
Activity Score 153

i really liked, smart and simple

El que sabe, sabe arte. El que no, es redactor.

zephyr7884's picture
zephyr7884
Activity Score 52

The idea is clear and simple.. I like it

creativebom's picture
creativebom
Activity Score 20

done before. i agree with morse :(

mgriff21's picture
mgriff21
Activity Score 592

Probably the best "don't text and drive" ads I've seen yet.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

julienbcn's picture
julienbcn
Activity Score 103

si great

slip's picture
slip
Activity Score 919

nice

SJB

nenajumai's picture
nenajumai
Activity Score 4

really nice insight on the Target audience....... it works

Her Royal Awesomeness

LeroyChristian's picture
LeroyChristian
Activity Score 392

interesting idea

Guest's picture
Guest

What typeface is that?

Guest's picture
Guest

What typeface is this?

Abdou Dc's picture
Abdou Dc
Activity Score 7

Niiice Job I lik it

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