Vodafone: Text & Drive

Make sure you and your teenagers stay safe on the road.
Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.
To find out more go to vodafone.co.nz/driving

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Daniel Nelson, Alex Bartleet
Agency Producer: Kate Wright
Photographer: Giona Bridler
Retoucher: Kevin Hyde
Account manager: James Cummins

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GMAN's picture
336 pencils

Very good, sometimes its really hard to make a creative and functional public service campaign, on top of that everyone criticizes them without considering it's not the same advertising as for a brand

tirthomitro's picture
2722 pencils

clean lift. can somebody get the link??

they showed me a picture & i laughed
dignity has never been photographed

slowrider's picture
648 pencils

it works

one should not take life so seriously - as one will not come out of it alive.

Reality Check's picture
Reality Check
1799 pencils

An imperfect press ad (it would have been more powerful had the telephone pole been damaged) but not a boring one and not lacking in impact.

Nick-X's picture
22 pencils

super duper.

morse's picture
15494 pencils

Nice work, but it has been done before slightly differently.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
7611 pencils

really nice..

| Everartz |

Muhammad Imran's picture
Muhammad Imran
614 pencils


Roger Keynes's picture
Roger Keynes
5497 pencils

I heart this.

Will Think for Salary

silvi's picture
4172 pencils

Already posted here

rolling.stone's picture
2740 pencils

yes i had seen too


~ Quite obviously, I have gathered no moss ! ~

Ivancette's picture
153 pencils

i really liked, smart and simple

El que sabe, sabe arte. El que no, es redactor.

zephyr7884's picture
52 pencils

The idea is clear and simple.. I like it

creativebom's picture
20 pencils

done before. i agree with morse :(

mgriff21's picture
592 pencils

Probably the best "don't text and drive" ads I've seen yet.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

julienbcn's picture
85 pencils

si great

slip's picture
919 pencils



nenajumai's picture
4 pencils

really nice insight on the Target audience....... it works

Her Royal Awesomeness

LeroyChristian's picture
392 pencils

interesting idea

Guest's picture

What typeface is that?

Guest's picture

What typeface is this?

Abdou Dc's picture
Abdou Dc
7 pencils

Niiice Job I lik it

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