Advertisement

Text

Agency: 
Published/Aired: 
December 2009
Description: 

Advertising Agency: Colenso BBDO, Auckland, New Zealand

Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.

Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Alex Bartleet, Daniel Nelson
Retoucher: Kevin Hyde
Photographer: Giona Bridler
Agency Producer: Kate Wright
Account Manager: james Cummins

Comments (18)

Log in or register to post comments

Highest Rated

hufflepoff's picture
hufflepoff
Activity Score 430

Good ad!

CopyRight's picture
CopyRight
Activity Score 713

brilliant!

Rabubi's picture
Rabubi
Activity Score 560

Brilliant? So in your mind this should theoretically win Cannes Gold?

szkwadrat's picture
szkwadrat
Activity Score 210

great, perfect, really nice

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice Idea

silvi's picture
silvi
Activity Score 4172

Nice, but not new.

mark3r's picture
mark3r
Activity Score 1949

This is great!

satrianee's picture
satrianee
Activity Score 3748

A responsible one. Good enough.

joshuammyers's picture
joshuammyers
Activity Score 7

Some tire marks would look great.

maashookshee's picture
maashookshee
Activity Score 414

the idea of text is not new .. this one is interesting .. respect

J Designer's picture
J Designer
Activity Score 2420

I agree. the text used is good and i love the shadow effect.
Texting while driving has only just been made illegal in New Zealand – so these kinds of ads are new to us and are very much needed.

In saying that this ad is missing something. It needs more impact. Something like tire marks, a busted power pole, maybe even blood stains on the road with glass fragments. At the moment its just text on a street photo – no impact.

monsieurange's picture
monsieurange
Activity Score 520

Very very old idea, already made & better.

KESHAV's picture
KESHAV
Activity Score 149

good execution.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Good aproach!

"Bright ideas bring better results"

second_creator's picture
second_creator
Activity Score 754

gud

copywriter

anHiiieeta's picture
anHiiieeta
Activity Score 328

liked it. nice.

clubjas's picture
clubjas
Activity Score 230

yeah, good one,
giving out the message

innovative promotional giveaways - www.jasgift.com

Osama Nofal's picture
Osama Nofal
Activity Score 209

great concept, but maybe for passengers not for the driver, or on a different kinds of transportation, you should focus more on this.

well done

...
http://brandingbook.blogspot.com/

Trying a new habit

hufflepoff's picture
hufflepoff
Activity Score 430

Good ad!

Advertisement