Vodafone: Text
Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Alex Bartleet, Daniel Nelson
Retoucher: Kevin Hyde
Photographer: Giona Bridler
Agency Producer: Kate Wright
Account Manager: james Cummins
18 comments
brilliant!
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Brilliant? So in your mind this should theoretically win Cannes Gold?
great, perfect, really nice
Nice Idea
Nice, but not new.
This is great!
:::MARK3R:::
A responsible one. Good enough.
Some tire marks would look great.
the idea of text is not new .. this one is interesting .. respect
I agree. the text used is good and i love the shadow effect.
Texting while driving has only just been made illegal in New Zealand – so these kinds of ads are new to us and are very much needed.
In saying that this ad is missing something. It needs more impact. Something like tire marks, a busted power pole, maybe even blood stains on the road with glass fragments. At the moment its just text on a street photo – no impact.
Very very old idea, already made & better.
good execution.
Good aproach!
"Bright ideas bring better results"
gud
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
liked it. nice.
yeah, good one,
giving out the message
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great concept, but maybe for passengers not for the driver, or on a different kinds of transportation, you should focus more on this.
well done
...
http://brandingbook.blogspot.com/
Regards,
Osama Nofal
Good ad!