Vodafone: Star Wars

We depict iconic scenes from well-known movies in mobile-phone format to tell people that, with the Vodafone video rental service, they can experience even the most thrilling films on their mobile phones.

Big movies, mobile size.
www.vodafone-videothek.de
power to you

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director Art: Alexander Hansen
Junior Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Producer: ORT
Management Supervisor: Raphael Brinkert, Bastian Kühl
Account Manager: Sven Horrer
Published: January 2010

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20 comments

kingzeus's picture
kingzeus
260 pencils

love this one..so small so simple ..

"you are valued for your value so be valuable..."

Muhammad Imran's picture
Muhammad Imran
614 pencils

most pretty one!

Caprisel's picture
Caprisel
63 pencils

the cutest. lovely campaign

alexander_bickov's picture
alexander_bickov
3279 pencils

Love it

Adaddicted's picture
Adaddicted
3435 pencils

Thanks for sharing

withalltherespects

bknowlden's picture
bknowlden
3647 pencils

And this?

http://adsoftheworld.com/media/print/pepsi_mini_can

I have a lot of respect for Scholz, but these are borrowed interest.

satrianee's picture
satrianee
3748 pencils

they are similar in "size" but not in the idea. This is to convince ppl that the visual just get smaller on the screen but not in quality...
and the photos makes this point very clearly.

Phil Lestino's picture
Phil Lestino
1670 pencils

About as exciting as the movie

xcreativity's picture
xcreativity
2374 pencils

good art, but still the concept does not convinces me

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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morse's picture
morse
15046 pencils

Best of the three.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

esia's picture
esia
239 pencils

No, its the worst of the three. Because its more fighting with little swords than a movie in little scale. Best is titanac.
But besides that the campaign is just okay. Nothing more.

AssassinX's picture
AssassinX
1329 pencils

Simple and effective. Love this concept.

Dzsoi's picture
Dzsoi
5268 pencils

Not bad, expressive and simple.

beingofageoldgrace's picture
beingofageoldgrace
331 pencils

seems like scholz is ripping their own ideas: http://adsoftheworld.com/media/print/weru_glass_containers

bimbam's picture
bimbam
8 pencils

sorry, but i think you dont understand whats an idea.

Riander's picture
Riander
318 pencils

Clear, Simple and Funny. The best mix!!!

bimbam's picture
bimbam
8 pencils
imagineit's picture
imagineit
552 pencils

It's great but have seen this type of concept done so many times before. Cool visual though.

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