bknowlden's picture
3647 pencils

Pretty sophisticated. Maybe it's the art direction, but I'd put them almost with some of The Economist work.

FlyingDogs's picture
968 pencils

Too clever for me. Didn't get it until I saw 'debate' in the title.

elnietodeNicho's picture
360 pencils

agree. i don´t think they work without the "debate" thing.

panasit's picture
687 pencils

These are so bad. But, this is the best of the 3 and the only one where the concept fits. May be they come up with this one first.

The chicken or the egg and the half full half empty are so awful.

--good idea is enemy of great idea

vwray81's picture
256 pencils

Nobody, NOBODY, would get these ads if they didn't see "debate" in the title and just saw these in a subway or something. Horrible. F

gulo's picture
461 pencils

disagreed. my kiddies got it

hawkline's picture
89 pencils

I don't know what people don't get. These are universal questions through out the world.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

It may be "universal" in some parts of the world.
"Chicken or the egg" and "half full/half empty" conundrums have found their way into the everyday conversation here, but not the zebra.
This one is the hardest one to get. If you only show this ad to regular people without ANY explanation, I wonder how many would actually understand it immediately...

M´AD MAX's picture
195 pencils

even with "debate" i don´t get it

Stigset's picture
1456 pencils

good concept, but I needed to see 2 of those to get it. (wich is not a good thing, I guess, or maybe it is?)

asenyo's picture
64 pencils

Harvey Nichols

i saw this in trendy campaing


look at this

it won silver award in Ojo de Iberoamerica Festival

amsterdam73's picture
374 pencils

It's true that these ads are much harder to get without the title we can see... And this one is the hardest in my opinion... So it probably (no certainly) is better to have 'debate' in a heading.

nice gaijin's picture
nice gaijin
815 pencils

Doesn't communicate without prompting, I'd pass by this without bothering to figure out what it's trying to say.

vurtomatic's picture
364 pencils

Chicken/egg > half empty/full > zebra.

The other two works somewhat, but this doesn't if someone saw it out of context.

Psycho Pirate's picture
Psycho Pirate
65 pencils

I liked this AFTER the prompting.

But I'd argue that if you start off with Chicken and Egg, which everyone knows. (I got it from just the thumbnails. Didn't even see the Unlimited talktime yet.)

Then, follow through with the glass half empty/full ad. This one I think needs less of a nudge than zebra and seeing it after the Chicken/Egg ad helps it along.

Some more along those lines would also help before progressing to more complicated or less familiar subjects.

Then with the campaign established, you could come up with more complicated ads and part of the fun becomes figureing out what the ad is trying to get you to discuss.

So if the media is handled properly, this works for me.

whitespace's picture
1953 pencils

So is the zebra black with white stripes, or is it white with black stripes?

nice gaijin's picture
nice gaijin
815 pencils

Depends on what the background is ;)

Totto's picture
685 pencils

You should ask the zebra.

Intelligent ads are the need of the hour.

Tincho's picture
1093 pencils

I got them as soon as I saw them... nice work.

Tapper's picture
490 pencils

aol, orange, guardian, its all been done, encouraging people to discuss things morte, old stategy, and shite exectution thats old to go with it

Strip. Strip. Strip.

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