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Communicate clearly

Published/Aired: 
January 2010
Description: 

In 2009, Vodafone won the much-publicised annual test of German mobile communications networks for voice and data connectivity, conducted by Connect magazine. We wanted to tell our target group about this in a vivid and offbeat ad.

Print advertisment created by Scholz & Friends, United Kingdom for Vodafone, within the category: Fashion.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen, Raphael Brinkert
Creative Director Art: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein

Comments (14)

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Highest Rated

joost's picture
joost
Activity Score 15

Love this. They actually make you want to understand.

Hiperion's picture
Hiperion
Activity Score 3138

i dont get it..
can you explain, please?

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

C-O-M-M-U-N-I-C-A-T-E C-L-E-A-R-L-Y

Wolfgang's picture
Wolfgang
Activity Score 151

cool. i got this.

john doe's picture
john doe
Activity Score 1571

Delta-Oscar Bravo-Echo-Tango-Tango-Echo-Romeo Alfa-Delta-Sierra!

okmar's picture
okmar
Activity Score 29

Excellent! Love it

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

A clever idea, but with no resolution unfortunately. Are we to believe Vodafone makes it harder to communicate because we are using the NATO phonetic alphabet in this ad? Or are they suggesting that Vodafone makes it easier to communicate? If so - what's their solution to the problem? As I said, it's clever - it just doesn't tell us anything.

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

no syr, thats cryptic

alejulimaty's picture
alejulimaty
Activity Score 842

smart, makes you find the message

Hibon's picture
Hibon
Activity Score 3736

Clever ad for "madman's" not sure if this work's on "normalman's" .

Simple ideas are the best !

shahidali's picture
shahidali
Activity Score 4069

The people working for FBI should be able to decode it.
I'm not against out of the box thing but it has to be be effective.
all i see is that it takes a form of riddle and the code breaking is generating a bare minimum WOM among some teenagers.

shahid

hilazon's picture
hilazon
Activity Score 150

very clever, i like it a lot.
too bad it's a one shot.

anHiiieeta's picture
anHiiieeta
Activity Score 328

mad

Holly Boy's picture
Holly Boy
Activity Score 42

?

joost's picture
joost
Activity Score 15

Love this. They actually make you want to understand.

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