Vodafone: Communicate clearly

In 2009, Vodafone won the much-publicised annual test of German mobile communications networks for voice and data connectivity, conducted by Connect magazine. We wanted to tell our target group about this in a vivid and offbeat ad.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen, Raphael Brinkert
Creative Director Art: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

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Hiperion's picture
3138 pencils

i dont get it..
can you explain, please?

Tero Ylitalo's picture
Tero Ylitalo
583 pencils


Wolfgang's picture
143 pencils

cool. i got this.

john doe's picture
john doe
1571 pencils

Delta-Oscar Bravo-Echo-Tango-Tango-Echo-Romeo Alfa-Delta-Sierra!

okmar's picture
29 pencils

Excellent! Love it

bubblestheclownfish's picture
618 pencils

A clever idea, but with no resolution unfortunately. Are we to believe Vodafone makes it harder to communicate because we are using the NATO phonetic alphabet in this ad? Or are they suggesting that Vodafone makes it easier to communicate? If so - what's their solution to the problem? As I said, it's clever - it just doesn't tell us anything.

beingofageoldgrace's picture
335 pencils

no syr, thats cryptic

alejulimaty's picture
838 pencils

smart, makes you find the message

Hibon's picture
3731 pencils

Clever ad for "madman's" not sure if this work's on "normalman's" .

Simple ideas are the best !

shahidali's picture
4063 pencils

The people working for FBI should be able to decode it.
I'm not against out of the box thing but it has to be be effective.
all i see is that it takes a form of riddle and the code breaking is generating a bare minimum WOM among some teenagers.


hilazon's picture
150 pencils

very clever, i like it a lot.
too bad it's a one shot.

anHiiieeta's picture
328 pencils


Holly Boy's picture
Holly Boy
42 pencils


joost's picture
15 pencils

Love this. They actually make you want to understand.

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