Vodafone: Communicate clearly
In 2009, Vodafone won the much-publicised annual test of German mobile communications networks for voice and data connectivity, conducted by Connect magazine. We wanted to tell our target group about this in a vivid and offbeat ad.
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen, Raphael Brinkert
Creative Director Art: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010
14 Comments
i dont get it..
can you explain, please?
C-O-M-M-U-N-I-C-A-T-E C-L-E-A-R-L-Y
cool. i got this.
Delta-Oscar Bravo-Echo-Tango-Tango-Echo-Romeo Alfa-Delta-Sierra!
Excellent! Love it
A clever idea, but with no resolution unfortunately. Are we to believe Vodafone makes it harder to communicate because we are using the NATO phonetic alphabet in this ad? Or are they suggesting that Vodafone makes it easier to communicate? If so - what's their solution to the problem? As I said, it's clever - it just doesn't tell us anything.
no syr, thats cryptic
smart, makes you find the message
Clever ad for "madman's" not sure if this work's on "normalman's" .
Simple ideas are the best !
The people working for FBI should be able to decode it.
I'm not against out of the box thing but it has to be be effective.
all i see is that it takes a form of riddle and the code breaking is generating a bare minimum WOM among some teenagers.
shahid
very clever, i like it a lot.
too bad it's a one shot.
mad
?
Love this. They actually make you want to understand.