Vodacom: Surfer
Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.
Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales
Published: August 2011
9 comments
nice illustration! nice campaign
life is a playground
Very similar line of thinking to that NZ 'Find your pet' print from a few pages ago.
And that took me a few looks to get it, too ;)
Will Think for Salary
Can't agree more.
http://isitamoonoraballoon.blogspot.com
The "club" and "surfing" don't look like clubbing and surfing at all.
Love it. Speaks to the TA who mainly will be parents. Both ads are good.
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done many times... nothing new.
Disagree, sorry. I find them cluttered and confusing, I have no idea what's going on in these even with the 5 mins it took to see the Godzilla sized surfer. What parent would take that time to decipher a cell phone ad, seriously guys?
These scream they were made for kids / award shows not an over-protective parent.. at least the logo is HUGE.
In an ad like this, I think there should be a big contrast between the copy and the visual. Meaning; if the copy is "are they really where they say they are", then the visual should show that they are NOT where they say they are. And with a concept like that you could do a whole series of hilarious ads.
Didn't see the surfer until it was pointed out.