Vodacom: Surfer

Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales
Published: August 2011

9 comments

Geimima's picture
Geimima
815 pencils

nice illustration! nice campaign

life is a playground

Roger Keynes's picture
Roger Keynes
5498 pencils

Very similar line of thinking to that NZ 'Find your pet' print from a few pages ago.
And that took me a few looks to get it, too ;)

Will Think for Salary

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Can't agree more.

atb2005's picture
atb2005
13567 pencils

The "club" and "surfing" don't look like clubbing and surfing at all.

ace85le's picture
ace85le
3939 pencils

Love it. Speaks to the TA who mainly will be parents. Both ads are good.

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pierrelastname's picture
pierrelastname
2869 pencils

done many times... nothing new.

Helmet Chrome's picture
Helmet Chrome
260 pencils

Disagree, sorry. I find them cluttered and confusing, I have no idea what's going on in these even with the 5 mins it took to see the Godzilla sized surfer. What parent would take that time to decipher a cell phone ad, seriously guys?

These scream they were made for kids / award shows not an over-protective parent.. at least the logo is HUGE.

mr.x's picture
mr.x
970 pencils

In an ad like this, I think there should be a big contrast between the copy and the visual. Meaning; if the copy is "are they really where they say they are", then the visual should show that they are NOT where they say they are. And with a concept like that you could do a whole series of hilarious ads.

Boxey's picture
Boxey
8885 pencils

Didn't see the surfer until it was pointed out.

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