Vodacom: Don't Text & Drive, Tree

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Creative Director: Justin Joshua
Art Director: Justin Joshua
Copywriter: James Cloete
Illustrator: Wayne Troskie
Photographer: Vernon Reed
Published: May 2012


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

How dramatic ;p but please, could the copy be something new? It's the same as 'don't drink & drive'. People kinda know that. Anyhow it'll probably raise some awareness, chapeau.

vote4pedro's picture
4601 pencils

So so idea. Horrible execution.

ItMatters's picture
2171 pencils

I got the message but I didn't go woww. Not too bad though.

bate_palmas's picture
1479 pencils

Meh. I feel like I've seen it before

Nike Diesel's picture
Nike Diesel
13389 pencils

Does nothing for me.

kalpesh78's picture
2580 pencils

There was a campaign last year that said LOL and other text messages with the same execution. don't text and drive. Don't see anythign new here.

ideas....30 minutes nahi toh free.

kleenex's picture
34155 pencils

I like the font.

Mongoose's picture
4981 pencils

really bad!!!

Make the logo Bigger and the black, Darker!

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