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Don't Text & Drive, Tree

Agency: 
Published/Aired: 
May 2012
Description: 
Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Creative Director: Justin Joshua
Art Director: Justin Joshua
Copywriter: James Cloete
Illustrator: Wayne Troskie
Photographer: Vernon Reed

Comments (8)

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Highest Rated

Mongoose's picture
Mongoose
Activity Score 4961

really bad!!!

Make the logo Bigger and the black, Darker!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

How dramatic ;p but please, could the copy be something new? It's the same as 'don't drink & drive'. People kinda know that. Anyhow it'll probably raise some awareness, chapeau.

vote4pedro's picture
vote4pedro
Activity Score 4601

So so idea. Horrible execution.

ItMatters's picture
ItMatters
Activity Score 2167

I got the message but I didn't go woww. Not too bad though.

bate_palmas's picture
bate_palmas
Activity Score 1479

Meh. I feel like I've seen it before

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Does nothing for me.

kalpesh78's picture
kalpesh78
Activity Score 2578

There was a campaign last year that said LOL and other text messages with the same execution. don't text and drive. Don't see anythign new here.

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
Activity Score 43505

I like the font.

Mongoose's picture
Mongoose
Activity Score 4961

really bad!!!

Make the logo Bigger and the black, Darker!

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