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Agency: 
Published/Aired: 
August 2011
7393
Description: 

Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.

Print advertisment created by FCB, South Africa for Vodacom, within the category: Electronics, Technology.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales

Comments (5)

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Highest Rated

fotdot's picture
fotdot
Activity Score 673

So nothing.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

loved one and stalking don't hand in hand..

ace85le's picture
ace85le
Activity Score 3935

It's a feature mainly for parents who want to monitor their kids' whereabouts. I think it's relevant and has commercial values. Good campaign.

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do.i.know.you.'s picture
do.i.know.you.
Activity Score 9

I agree.. they don't go hand in hand.. The product proposition should have been something like a 'lost mobile' or a 'theft situation' or something.

pierrelastname's picture
pierrelastname
Activity Score 2869

done many times... nothing new.

fotdot's picture
fotdot
Activity Score 673

So nothing.

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