Vodacom: Club

Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Gareth Paul
Art Director: Chris Charoux
Copywriter: PJ Eales
Published: August 2011

5 comments

vidya.shankaran's picture
vidya.shankaran
724 pencils

loved one and stalking don't hand in hand..

ace85le's picture
ace85le
3939 pencils

It's a feature mainly for parents who want to monitor their kids' whereabouts. I think it's relevant and has commercial values. Good campaign.

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do.i.know.you.'s picture
do.i.know.you.
9 pencils

I agree.. they don't go hand in hand.. The product proposition should have been something like a 'lost mobile' or a 'theft situation' or something.

pierrelastname's picture
pierrelastname
2869 pencils

done many times... nothing new.

fotdot's picture
fotdot
673 pencils

So nothing.

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