V-Kool: Oven

The world's most technologically advanced heat control film for you car.

Advertising Agency: Praxis Advertising, Dubai, UAE
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
Published: July 2008

Related videos by Shutterstock

18 comments

Honest Dave's picture
Honest Dave
233 pencils

What's heat control film?

Guest's picture
Guest

So, if I put this film on my car windows I will be cooked like a kabob? Where can I buy this!!???

Guest's picture
Guest

its a film that makes the inside of the car feel like a microwave........awesome?

Guest's picture
Guest

I never make a comment, but this is really really really bad SORRY I HAD TO SAY IT.

ADict's picture
ADict
88 pencils

I think that the visual is showing how you feel inside your car if you don't have this film but the copy isn't clear enough to convey this message, with another copy it's kinda like a good ad, i think....... nothing really outstanding tough

DarkSide's picture
DarkSide
1068 pencils

Bad photoshop

Guest's picture
Guest

Who puts a burger in the oven once it's made?

Muhammad Imran's picture
Muhammad Imran
614 pencils

here is the answer: Leveraging on the technological brilliance, V-KOOL provides you superior solar heat control solutions that meet your requirements. V-KOOL products range from top-of-the-line Spectrally Selective clear films to value-for-money hi-performing coatings that aim to meet your needs. V-KOOL's spectrally selective coatings also enhance the aesthetics and comfort of glass-clad facades. Occupants can enjoy the advantages of natural daylighting without sacrificing on comfort, and high air-conditioning bills.

Guest's picture
Guest

yea great feature but would you describe a microwave like that? no. hence this ad is stupid.

LeeMoh's picture
LeeMoh
424 pencils

Why should a V-KOOL ad establish high level of heat in the car? It's a cooling product for god sake! It doesn't work to flip the message by any mean! And if the purpose is to hint that "this is what happen without V-KOOL" then it should be clearly said in the copy!

Muhammed, if this is one of your best then you still have a long way of struggling. And if your CD writes such copy always then you better change her.

Guest's picture
Guest

terrible.

Guest's picture
Guest

Sorry Mr Imran, You look like a nice person, you probably didn't choose to advertise this stuff...there were deadline pressures....it is very complicated....you probably have a family to support.......and issues......you tried....you failed.

silvi's picture
silvi
4172 pencils

I don´t get it. I don´t know if i want to get it.

Guest's picture
Guest

unbelievable...the level to which an ad can stoop....common guys...u show a car shaped like an oven and say most technologically advanced heat control film? I shud've have atleast said...."Don't get cooked in your car this summer...get V-Kooled"

rolling.stone's picture
rolling.stone
2740 pencils

In your last line you have written rather better copy than ad has

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Very obvious copywriter-designer concept clash. Leaves the reader wondering which idea to believe. go for the words or go for the visual? whatever the case, my salute to the client service for selling this to the client. Aplause.....

Guest's picture
Guest

you car or your car

kalpesh78's picture
kalpesh78
2582 pencils

In Dubai everyone knows what Vkool is hence this ad. The concept is nice but the line needed to explain the fact that vkool is a film that prevents THIS from happening.

ideas....30 minutes nahi toh free.

Log in or register to post comments