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Comments (28)

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Highest Rated

LeeMoh's picture
LeeMoh
Activity Score 424

Idea since grammy days... but in Egypt it works (no offense).

pez's picture
pez
Activity Score 1804

sorry, if i buy a car i don't want to turn it into a fridge...

Bassem Nadi's picture
Bassem Nadi
Activity Score 23

V-Kool provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

- Bassem

Bassem Nadi's picture
Bassem Nadi
Activity Score 23

V-Kool provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

- Bassem

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

good ad!

Bassem Nadi's picture
Bassem Nadi
Activity Score 23

This advertisement was designed to promote a product called V-Kool. It's a new product in Egypt that provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

- Bassem

CopyRight's picture
CopyRight
Activity Score 713

great ad Egypt

shrix59's picture
shrix59
Activity Score 6

Very nice ad.. i like the concept and the art direction

morse's picture
morse
Activity Score 17518

Good idea and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture
AssassinX
Activity Score 1329

I think it works in the local market.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616
kalpesh78's picture
kalpesh78
Activity Score 2578

Idea i guess is fine since it works in the hot climate. Execution however i think are weak in both the set of ads.

ideas....30 minutes nahi toh free.

R U serious's picture
R U serious
Activity Score 416

This is extra strange however when you're talking about Egypt, big ass pyramids are not considered weird.

Say my name, say my name...

whatthefudge's picture
whatthefudge
Activity Score 1266

Well, the art is far from good, and frankly, so is the idea.

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Very thin idea imho.

Molecule's picture
Molecule
Activity Score 435

there is nothing good about this idea, or the execution. It's got AC. Big deal?

Adaddicted's picture
Adaddicted
Activity Score 3435

Now, I vote for the Refrigerator ; (

withalltherespects

Dzsoi's picture
Dzsoi
Activity Score 8436

One campaign showing what is your car like WITHOUT AC (2008). One campaign where armored warriors symbolizing protection (2009). Then they have changed agency to come up with a very similar campaign to the earlier one showing what is your car like WITH AC (2010). All are bad as hell. What is going on at this client?

Hiperion's picture
Hiperion
Activity Score 3138

All the Lee Brown agency workers have commented and voted here.
This ad is so poor...
sorry but I dont mind V-Kool. The most important is the ad, and this is horrible and old.

satrianee's picture
satrianee
Activity Score 3748

I don't believe it works changing the look of a car

mina reda's picture
mina reda
Activity Score 3

very nice ad Egypt

LeeMoh's picture
LeeMoh
Activity Score 424

Idea since grammy days... but in Egypt it works (no offense).

MJStinson77's picture
MJStinson77
Activity Score 601

I completely understand the concept of keeping the car cool, but I don't think the visual did it any justice. I would have considered an interior shot of people enjoying the 'cool' temperatures. The 'cooler' image on the exterior does nothing for me.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

anson wong's picture
anson wong
Activity Score 123

hell.. i'll buy this car.. i'll buy it to store heinekens, then i'll drive around town and be the envy of all men.... AaaaAaaAaAaaAAa!

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

perromalo's picture
perromalo
Activity Score 429

you are so fired

Shingo's picture
Shingo
Activity Score 408

lol, agree

Guest's picture
Guest

i think it's wrong strategically, there's a miss communication for sure in the ad

mohamed_bahaa2010's picture
mohamed_bahaa2010
Activity Score 4

niceeeeee

mohamed_bahaa2010's picture
mohamed_bahaa2010
Activity Score 4

nice

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