V-Kool: Fridge

Change your car into a fridge

Advertising Agency: Lee Brown, Cairo, Egypt
Chief Creative Officer: Samy Elias
Creative Strategist: Alaa Yahia
Creative Director / Copywriter: Bassem Nadi
Account Manager: Jennifer Taha
Account Supervisor: Hannah Edwar
Art Director: Bassem Nadi
Published: March 2010

Related videos by Shutterstock

28 comments

pez's picture
pez
1718 pencils

sorry, if i buy a car i don't want to turn it into a fridge...

Bassem Nadi's picture
Bassem Nadi
23 pencils

V-Kool provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

- Bassem

Bassem Nadi's picture
Bassem Nadi
23 pencils

V-Kool provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

- Bassem

Muhammad Imran's picture
Muhammad Imran
614 pencils

good ad!

Bassem Nadi's picture
Bassem Nadi
23 pencils

This advertisement was designed to promote a product called V-Kool. It's a new product in Egypt that provides superior heat control for your car by blocking the sun's heat rays, Giving drivers the chance to enjoy the natural daylight while remaining in a cool atmosphere, hence the fridge metaphor.

- Bassem

CopyRight's picture
CopyRight
715 pencils

great ad Egypt

shrix59's picture
shrix59
6 pencils

Very nice ad.. i like the concept and the art direction

morse's picture
morse
15439 pencils

Good idea and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture
AssassinX
1329 pencils

I think it works in the local market.

kalpesh78's picture
kalpesh78
2580 pencils

Idea i guess is fine since it works in the hot climate. Execution however i think are weak in both the set of ads.

ideas....30 minutes nahi toh free.

R U serious's picture
R U serious
405 pencils

This is extra strange however when you're talking about Egypt, big ass pyramids are not considered weird.

Say my name, say my name...

whatthefudge's picture
whatthefudge
1268 pencils

Well, the art is far from good, and frankly, so is the idea.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Very thin idea imho.

Molecule's picture
Molecule
437 pencils

there is nothing good about this idea, or the execution. It's got AC. Big deal?

Adaddicted's picture
Adaddicted
3435 pencils

Now, I vote for the Refrigerator ; (

withalltherespects

Dzsoi's picture
Dzsoi
5269 pencils

One campaign showing what is your car like WITHOUT AC (2008). One campaign where armored warriors symbolizing protection (2009). Then they have changed agency to come up with a very similar campaign to the earlier one showing what is your car like WITH AC (2010). All are bad as hell. What is going on at this client?

Hiperion's picture
Hiperion
3138 pencils

All the Lee Brown agency workers have commented and voted here.
This ad is so poor...
sorry but I dont mind V-Kool. The most important is the ad, and this is horrible and old.

satrianee's picture
satrianee
3748 pencils

I don't believe it works changing the look of a car

mina reda's picture
mina reda
3 pencils

very nice ad Egypt

LeeMoh's picture
LeeMoh
424 pencils

Idea since grammy days... but in Egypt it works (no offense).

MJStinson77's picture
MJStinson77
601 pencils

I completely understand the concept of keeping the car cool, but I don't think the visual did it any justice. I would have considered an interior shot of people enjoying the 'cool' temperatures. The 'cooler' image on the exterior does nothing for me.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

anson wong's picture
anson wong
123 pencils

hell.. i'll buy this car.. i'll buy it to store heinekens, then i'll drive around town and be the envy of all men.... AaaaAaaAaAaaAAa!

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

perromalo's picture
perromalo
429 pencils

you are so fired

Shingo's picture
Shingo
406 pencils

lol, agree

Guest's picture
Guest

i think it's wrong strategically, there's a miss communication for sure in the ad

mohamed_bahaa2010's picture
mohamed_bahaa2010
4 pencils

niceeeeee

mohamed_bahaa2010's picture
mohamed_bahaa2010
4 pencils

nice

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments