V-Kool: Cooker

The world's most technologically advanced heat control film for you car.

Advertising Agency: Praxis Advertising, Dubai, UAE
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
Published: July 2008

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10 comments

Guest's picture
Guest

so inside the car gets hot?

Guest's picture
Guest

exactly.... some calculation somewhere went rong :P

Muhammad Imran's picture
Muhammad Imran
614 pencils

Leveraging on the technological brilliance, V-KOOL provides you superior solar heat control solutions that meet your requirements. V-KOOL products range from top-of-the-line Spectrally Selective clear films to value-for-money hi-performing coatings that aim to meet your needs. V-KOOL's spectrally selective coatings also enhance the aesthetics and comfort of glass-clad facades. Occupants can enjoy the advantages of natural daylighting without sacrificing on comfort, and high air-conditioning bills.

mikeelrapido's picture
mikeelrapido
1929 pencils

It's not very good.

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Guest's picture
Guest

What kind of car is that? And why doesn't it have wheels on the far side?

No really, what's the model of the car? I like it. Forget the ad, I want the car.

Guest's picture
Guest

it's a Smart car

muhammad .. what air conditioning bills? this is for cars right?

manfrommars's picture
manfrommars
2 pencils

These series of ads is one of the most stupid ads I've seen in my life. It tries hard to sell a concept that not even creative thinking people can understand clearly and one that would probably take a consumer one year to understand and not sell the product.

A classic example of disastrous branding. Client should seriously consider getting another agency.

Guest's picture
Guest

Como decimos en mi tierra... "Malo con "M" de MIERDA"

Guest's picture
Guest

all it does say to me is that its so boiling inside so u can put a whistle on top like on a pressure cooker to let the steam out. a little confused piece of communication here.

Muhammad Imran's picture
Muhammad Imran
614 pencils

its says when you feel hot inside your car because of the hot summer which goes to more then 50 degrees in Middle East V-KOOL is the only brand reduce the heat lol...

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