V-Kool: Cooker

so inside the car gets hot?

exactly.... some calculation somewhere went rong :P

Leveraging on the technological brilliance, V-KOOL provides you superior solar heat control solutions that meet your requirements. V-KOOL products range from top-of-the-line Spectrally Selective clear films to value-for-money hi-performing coatings that aim to meet your needs. V-KOOL's spectrally selective coatings also enhance the aesthetics and comfort of glass-clad facades. Occupants can enjoy the advantages of natural daylighting without sacrificing on comfort, and high air-conditioning bills.

It's not very good.

What kind of car is that? And why doesn't it have wheels on the far side?

No really, what's the model of the car? I like it. Forget the ad, I want the car.

it's a Smart car

muhammad .. what air conditioning bills? this is for cars right?

These series of ads is one of the most stupid ads I've seen in my life. It tries hard to sell a concept that not even creative thinking people can understand clearly and one that would probably take a consumer one year to understand and not sell the product.

A classic example of disastrous branding. Client should seriously consider getting another agency.

Como decimos en mi tierra... "Malo con "M" de MIERDA"

all it does say to me is that its so boiling inside so u can put a whistle on top like on a pressure cooker to let the steam out. a little confused piece of communication here.

its says when you feel hot inside your car because of the hot summer which goes to more then 50 degrees in Middle East V-KOOL is the only brand reduce the heat lol...