V-Kool: Barbecue

The world's most technologically advanced heat control film for you car.

Advertising Agency: Praxis Advertising, Dubai, UAE
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
Published: July 2008

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14 comments

Guest's picture
Guest

Done know what you are selling.
The car needs to be retouched: more light, line and shadows.

Guest's picture
Guest

so the cows were grass grazed?

Muhammad Imran's picture
Muhammad Imran
614 pencils

Leveraging on the technological brilliance, V-KOOL provides you superior solar heat control solutions that meet your requirements. V-KOOL products range from top-of-the-line Spectrally Selective clear films to value-for-money hi-performing coatings that aim to meet your needs. V-KOOL's spectrally selective coatings also enhance the aesthetics and comfort of glass-clad facades. Occupants can enjoy the advantages of natural daylighting without sacrificing on comfort, and high air-conditioning bills.

Guest's picture
Guest

"enjoy the advantages of natural day lighting" means, getting cooked inside of an oven or a microwave??, this things don't have to do NOTHING with "daylight"... most of them work with electricity. Have u ever put your hands inside of a hot Oven? i guess not. terrible concept.

LeeHarvey's picture
LeeHarvey
3045 pencils

V-Kool; turns every car into an oven. This is by far the worst campaign I've seen in ages.

Guest's picture
Guest

word.

Guest's picture
Guest

we work on insights, its a common scene in middle eastern countries, where by the temp. is 50 degrees and above, so you cannot trust your car air con in this conditions and you feel you are actually in an oven. our target audience reacted to this visual and V-KOOL sale risen by 80% as v-kool strongly promise to fight heat in your car, and reduce UV.

Muhammad Imran's picture
Muhammad Imran
614 pencils

We work on insights, its a common scene in middle eastern countries, where by the temp. is 50 degrees and above, so you cannot trust your car air con in this conditions and you feel you are actually in an oven. our target audience reacted to this visual and V-KOOL sale gone up by 80% as V-KOOL strongly promise to fight heat in your car, and reduce UV.

Guest's picture
Guest

Mohammad, peopel over at ADblog arabia are wondering teh same things, maybe you could explain teh concept there as well :)

ivan's picture
ivan

Having lived in Bahrain with 50C temperatures. I relate instantly.

Ivan Raszl, admin of AotW

Guest's picture
Guest

that s all fine and well, but no where on these ads does it say that "v-Kool" does the opposite of the metaphor.

Guest's picture
Guest

I totally agree........I thought it was a car heater system or a microwave oven that was fast or a really crappy car.........AIR CONDITIONING .....HOW NOVEL!

kalpesh78's picture
kalpesh78
2582 pencils

Art could've been 50 degrees better. close-up of the car. you don't need the bottom. simple cars (merc E class) would've done instead of fancy ones. The copy should've read. "In 50 degrees of The Gulf you need V-Kool car window films." or something to that effect.

for various ads you could've also used different angles of the car. (instance for this one i'd have used a frontal angle since it'd have shown the entire bbq in its glory)

anyways.. nice effort.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

Dear Imran...
why post information about the product now. shudn't u have done this when the ad was being finalised? the ad simply failed to communicate anything.Either u left the idea have way through or picked up half-way...coz there's an idea there....but alas it's never gonna see the light of day... Be smart....don't get cooked. get v-kooled.

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