adbrandetc's picture
66 pencils

once again what the hell? This campaign is really odd.

SoCH_TO's picture
959 pencils

I agery with Alexander

Art direction is good but message is totally negative

Live with Passion

Jakarta Jack's picture
Jakarta Jack

so the product benefit is that you get your wife killed. f*cking brilliant. better fire the ecd.

mans's picture
20 pencils

beautiful piece it is funny.. its got an insight, when you are in trouble you can do anything to get yourself out of the problem...
the torch can help you do that.. its new..

Guest's picture

You can't be serious. What insight? How are you getting out of a problem? Light or no light, it looks like she's getting the knife. If anything, you should be shining the light on the killer. Even then, not much of an idea.

puppiepoppy's picture
1634 pencils

A torch light is not specifically for EMERGENCY, try a stupid swiss knife or something. If you guys want to have a good laugh, try pick up a copy of Gary Larson, at least there's an idea in them. Not just for the sake of 'funny haha'. Everyone can do a 'funny haha' nowadays.

The ad seems to be shot in Thailand or something, if not the talents will be really dark...but then, there's an idea, at least.

Guest's picture

Oh dear!

Guest's picture

A lot of black ink is wasted in this world....think green!

Neatonido's picture
78 pencils

Wow, this is really freaky. The "husband's" smile is disturbing.

satpal's picture
144 pencils

Excellent, excellent, excellent. My first smile of the day ! excellent, excellent, excellent.

thefakehuman's picture
410 pencils

naughty but nice...

- Life Feeds on Life -

Guest's picture

What the hell? A flashlight to kill by? So what...

pabloaotw's picture
235 pencils

There are so many people here that they have no idea about advertising... or about humor sense... or about anything.
Funny, good campaign.

Guest's picture

This is my new favorite campaign. Bizarre, incomprehensible, fascinating.

Guest's picture

Deliver the idea from the words...?

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