Vividha: Lights

In this world, giant butterflies race flying turtles. Across open meadows.
Talking octopuses are best friends with orange elephants.
And the only bad guy for miles, is mom. Who turns off the lights.

Advertising Agency): ideas@work, Mumbai, India
Creative Directors: Zarvan Patel, Prashant Godbole
Art Director: Shriram Mandale
Copywriter: Kartik Smetacek
Published: September 2008


JamaisVu's picture
408 pencils

Too much good stuff coming from ideas@work.

NastyJester's picture
744 pencils

Lovely headlines that are spot on for the Mummy & Daddy audience. Goes to show... get the tone of voice right, and you can make your headlines as long as you damn well want to.

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