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Takeoff

Agency: 
Published/Aired: 
December 2009
Description: 

Mexico's low cost airline.

Advertising Agency: RT&A/ R.Treviño & Asociados, Monterrey, Mexico
Creative Directors: Jorge Falcón
Art Director: Raúl Compeán
Copywriters: Jorge Falcón
Photographer: Javier Aguilar

Comments (19)

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Highest Rated

Guest's picture
Guest

hola quiero reportar un suceso de impotencia y corage contra una de las aerolineas de mexicp VIVAAEROBUS.COM especialmente la de la sucursal de Tijuana con el asqueroso ratero Antonio Covarrubias como supervisor de dicha aerolinea. Ese ratero desalmado no le permitio a mi mama llevar una tela que con mucha alegria yo le habia regalado con motivo de su cumpleanos. la razon es que ese gusano queria que le diera dinero, para dejar pasar la tele. le dije que queria hablar con su superior y me dijo que la unica autoridad ahi era el y ahi se hacia lo que el queria. De veras que estoy sumamente decepcionada de nuestro pais de hasta donde hemos llegado y todo por culpa de perros sarnosos como el ratero gusano de covarrubias.Por eso hoy por hoy me estoy valiendo de este medio tan importante para prevenir al publico sobre esta aerolinea que aunque sus precios dizque son economicos, en realidad te salen mucho mas caros porque ahi no hay servicio al cliente solo buscan sus propios intereses. CUIDADO con la sucursal de tijuana porque ahi tienen a la rata principal que es el "supervicor" ANTONIO COVARRUBIAS, si les llegara a pasar algun incidente con esta porqueria de ciudadano reportenlo no se queden callados.

raghavendra's picture
raghavendra
Activity Score 232

too cheap...but it works
one thing - the customer would certainly want the on-board facilities to be more hygienic

everartz's picture
everartz
Activity Score 7609

too bad for me, and i think they found these 2 images and thought of a headline for it.. not good at all!

| Everartz |

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

hehe I think it's pretty cool :D great insight

shahidali's picture
shahidali
Activity Score 4069

well, i like it. different approach. btw, speaking of raghavendra's comment, i don't think the ambiance of the layout is an indication to the air bus's on board facility. however, this also opens up the precarious point, will the viewer interpret it in the way raghavendra saw it?

shahid

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good question, I did not. By the way, I don't get it. The company's flights are low cost, so is the room they're in, does it mean Vivaaerobus is like that?

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good question, I did not. By the way, I don't get it. The company's flights are low cost, so is the room they're in, does it mean Vivaaerobus is like that?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Real people. Real insight. Targeted. Overall, I like it.

ek kanya's picture
ek kanya
Activity Score 814

i the nice reportage style photography. kind of like the work ouf our own vish vishwanath. just read his interview on desicreative

am an advertising junkie | read my flog at http://www.desicreative.com/forum

gravity's picture
gravity
Activity Score 181

it reminds me the budget hotel ads by kessels & kramer.

but those were made with hotel images which gets you more connected to the idea.

didn't like this one, maybe wrong image choosing....

Whitefang's picture
Whitefang
Activity Score 509

i don't get it, I don't like it.

maxchionh's picture
maxchionh
Activity Score 255

The composition is poor... visually, the other one is better. human touch is not necessary. we are not selling humanity...

maxchionh's picture
maxchionh
Activity Score 255

The composition is poor... visually, the other one is better. human touch is not necessary. we are not selling humanity...

CurryJ's picture
CurryJ
Activity Score 955

Too much like the Hans Brinker Budget Hotel ads

================================================
I think; therefore I am

rolling.stone's picture
rolling.stone
Activity Score 2741

i consider those one better

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

silvi's picture
silvi
Activity Score 4172

I guess these goes right to the target.

monsieurange's picture
monsieurange
Activity Score 520

Esta campaña es lo peor que he visto en mucho tiempo.

soyjorgito's picture
soyjorgito
Activity Score 8

The old man was telling how the flight was. Incredible!!!

soyjorgito's picture
soyjorgito
Activity Score 8

Its not about a hotel room!!!! Thats the house of the passenger of the airline, that finally came back from his trip.

Guest's picture
Guest

hola quiero reportar un suceso de impotencia y corage contra una de las aerolineas de mexicp VIVAAEROBUS.COM especialmente la de la sucursal de Tijuana con el asqueroso ratero Antonio Covarrubias como supervisor de dicha aerolinea. Ese ratero desalmado no le permitio a mi mama llevar una tela que con mucha alegria yo le habia regalado con motivo de su cumpleanos. la razon es que ese gusano queria que le diera dinero, para dejar pasar la tele. le dije que queria hablar con su superior y me dijo que la unica autoridad ahi era el y ahi se hacia lo que el queria. De veras que estoy sumamente decepcionada de nuestro pais de hasta donde hemos llegado y todo por culpa de perros sarnosos como el ratero gusano de covarrubias.Por eso hoy por hoy me estoy valiendo de este medio tan importante para prevenir al publico sobre esta aerolinea que aunque sus precios dizque son economicos, en realidad te salen mucho mas caros porque ahi no hay servicio al cliente solo buscan sus propios intereses. CUIDADO con la sucursal de tijuana porque ahi tienen a la rata principal que es el "supervicor" ANTONIO COVARRUBIAS, si les llegara a pasar algun incidente con esta porqueria de ciudadano reportenlo no se queden callados.

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