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Pillow

Agency: 
Published/Aired: 
December 2009
Description: 

Mexico's low cost airline.

Advertising Agency: RT&A/ R.Treviño & Asociados, Monterrey, Mexico
Creative Directors: Jorge Falcón
Art Director: Raúl Compeán
Copywriters: Jorge Falcón
Photographer: Javier Aguilar

Comments (12)

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Highest Rated

soyjorgito's picture
soyjorgito
Activity Score 8

Its not about a hotel room!!!! Thats the house of the passenger of the airline, that finally came back from his trip.

everartz's picture
everartz
Activity Score 7609

whats wrong with the magenta color overpowering all other colors? or is it the new trend of low creative ads?

| Everartz |

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Unlike the other ad, this one is missing the human connection. It's still targeted, but less emotionally appealing.

shahidali's picture
shahidali
Activity Score 4069

very good observation by thedesignaddict. agreed.

shahid

Hibon's picture
Hibon
Activity Score 3736

Low cost idea but this gives you also a feeling that this not a very safe airline.

Simple ideas are the best !

silvi's picture
silvi
Activity Score 4172

Agree. Bedies, Looks like a toy airplane.

redaroguitijani's picture
redaroguitijani
Activity Score 60

Destructive Idea

seamz's picture
seamz
Activity Score 8

One thing I like is the contrast between the photos and the clean
branding on the bottom... it's interesting.

seamz.ca

maxchionh's picture
maxchionh
Activity Score 255

it's interesting, no doubt. not human enough, subjective. destructive, not necessarily. do some homework - The Hans Brinker Budget Hotel in Amsterdam. It markets itself as "The Worst Hotel in the World".

rolling.stone's picture
rolling.stone
Activity Score 2741

looks like a low paid rented house

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~ Quite obviously, I have gathered no moss ! ~

Leo_Mijangos's picture
Leo_Mijangos
Activity Score 10

Yeah, it is suppose to be the cheapest airline in mexico, so i guess you get their point, maybe a little risky.

soyjorgito's picture
soyjorgito
Activity Score 8

the passenger theft the pillow from the plane. jejejej funny

soyjorgito's picture
soyjorgito
Activity Score 8

Its not about a hotel room!!!! Thats the house of the passenger of the airline, that finally came back from his trip.

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