Viva!: Revival, Fellows-Lovers

See it again with new eyes.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Letícia Rodrigues, Filipe Chulam, Alessandra Sadock
Copywriter: Rafael Pascarella
Photographer: Keystone, Getty Images

April 2012

1 comment

thedesignaddict's picture
5403 pencils

How does seeing it on a wide TV reveal that they are lovers? I can see the concept working if the large screen format revealed that they were in fact holding hands (or something), but it doesn't. FAIL.

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