October 2010

Print advertisment created by Hermandad, Brazil for VIVA Música VIVA, within the category: Education.

If you sound good, you look good.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrator: Shiko

Comments (11)

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Highest Rated

XQuantum's picture
Activity Score 63

Nice idea but too porn, all I can give you is a 7 ;x

morse's picture
Activity Score 17830

Good point. Like the illustration style too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think the copy is wrong to connect it with looks. A pick on 'if you sound good, you're popular' would be better and it would make more sense. But the illustration is really nice.

Guest's picture

Worst comment ever...

john.lighttern's picture
Activity Score 216

Worst comment ever...

AXAY555's picture
Activity Score 582

agreed there isnt anything about looks here...its just porn happening.

Billoughsby's picture
Activity Score 5142

The joke here is that even someone who looks as appalling as Keith Richard does would get the women if he played guitar like Keith Richard. Your proposed line wouldn't carry the same vernacular associations.

That's it.

gon_enelcamino's picture
Activity Score 838

I have the feeling I've already seen this...

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Funny; although it's the sound of his bank vault opening they're really after.

Write a wise saying and your name will live forever – Anonymous.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

ANd dear old Keef's guitar doesn't have any strings... so he's stuffed on both levels.

This is bollocks.

The Jobless Writer
Will Think for Salary

Guest's picture

only illustration is good. sorry:(

XQuantum's picture
Activity Score 63

Nice idea but too porn, all I can give you is a 7 ;x