Viva Channel: Revival, Porn-Nude
See it again with new eyes.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Letícia Rodrigues, Filipe Chulam, Alessandra Sadock
Copywriter: Rafael Pascarella
Photographer: Keystone, Getty Images
Published: April 2012
7 comments
I honestly love this idea.
Achei essa campanha uma merda. Mas vou dar nota alta só porque a Letícia Rodrigues é gostosa.
What is this trying to say? Cropping this picture does not change it at all...just a lot of naked people running in the woods.......how is it porn?...and nude is just a fact...
is it the translation that leads to confusion?
Not sure why cropping the image makes it porn - very strange indeed.
And what is this trying to sell?
No matter how you look at this image, there's nothing 'porn' about it.
If they were suggesting porn - prehaps just the woman on the right (but only at a stretch)... prehaps ...explicit...nude - instead of porn...nude? - However you stretch it the concept is just that, stretched. Nice idea - maybe a diffrent image woud have shown the importance of perspective better.