Vitta Farma medicine and perfumery: Back
Medicine for erectile dysfunction with special discount.
Advertising Agency: Trio, Jequié, Brazil
Creative Director: Marcelo Góes
Art Director: Gilmar Gama
Copywriter: Marcelo Góes
Account manager: José Biondo Filho


25 Comments
scratch marks do not look fresh. They look like they have been there for a while and are now scarred....back when he could get it up.
Erectile Dysfunction and Scratch marks?
Erectile Dysfunction and Scratch marks?
This ad needs a lot more work to work... grey hair and scratch mark just won't make it...
Why not?
come on guys... it works perfect even without the copy!!!
withalltherespects
Ofcourse it works, but this is a blog about ceativity. It's a first minute thought! And the execution could be much better.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Great!
forced and needs very deep thinking to understand the idea. but once you get idea, its make a lotta sense
This is spot-on.
i'm not getting this
24/7 Instant Human Translation:
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Because you are just a kid. Grown up!
HHAHAHAAHAHAHAHAHA!
I have a smile on my face now.
Nice.
Say my name, say my name...
the man needs to be older for this to work, a little bit more of work in layout could be great... it works anyway...
i like it!
i like it!
classic
too much scratchs, may with some few, the result have been better.
bad
It works
The execution is clean and simple... albeit a bit boring. You'd have to be pretty simple not to get the concept though..... c'mon, a monkey could understand what's being communicated here. That said the link between scratch marks and sex has been used too many times before for this ad to have that WOW factor. nice try though.....a bit studenty.
i like it
excellent, i pity with the old man, better luck next time ;-)
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~ Quite obviously, I have gathered no moss ! ~
Great ad.
I got it... in the first look.
Good stuff.