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Agency: 
Published/Aired: 
March 2010
Description: 

Advertising Agency: Trio, Jequié, Brazil

Medicine for erectile dysfunction with special discount.

Print advertisment created by Trio, Brazil for Vitta Farma, within the category: Pharmaceutical.

Creative Director: Marcelo Góes
Art Director: Gilmar Gama
Copywriter: Marcelo Góes
Account manager: José Biondo Filho

Comments (25)

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Highest Rated

guilherme10k's picture
guilherme10k
Activity Score 8

Great ad.
I got it... in the first look.
Good stuff.

zerocool's picture
zerocool
Activity Score 455

scratch marks do not look fresh. They look like they have been there for a while and are now scarred....back when he could get it up.

Dadaism's picture
Dadaism
Activity Score 161

Erectile Dysfunction and Scratch marks?

Dadaism's picture
Dadaism
Activity Score 161

Erectile Dysfunction and Scratch marks?

michelangelo's picture
michelangelo
Activity Score 660

This ad needs a lot more work to work... grey hair and scratch mark just won't make it...

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

Why not?

Adaddicted's picture
Adaddicted
Activity Score 3435

come on guys... it works perfect even without the copy!!!

withalltherespects

royschellekens's picture
royschellekens
Activity Score 390

Ofcourse it works, but this is a blog about ceativity. It's a first minute thought! And the execution could be much better.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

El Barto's picture
El Barto
Activity Score 111

Great!

akshaysrikar's picture
akshaysrikar
Activity Score 420

forced and needs very deep thinking to understand the idea. but once you get idea, its make a lotta sense

whatthefudge's picture
whatthefudge
Activity Score 1266

This is spot-on.

CopyRight's picture
CopyRight
Activity Score 713

i'm not getting this

silvi's picture
silvi
Activity Score 4172

Because you are just a kid. Grown up!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

HHAHAHAAHAHAHAHAHA!

R U serious's picture
R U serious
Activity Score 416

I have a smile on my face now.

Nice.

Say my name, say my name...

pez's picture
pez
Activity Score 1804

the man needs to be older for this to work, a little bit more of work in layout could be great... it works anyway...

niko_17's picture
niko_17
Activity Score 138

i like it!

niko_17's picture
niko_17
Activity Score 138

i like it!

perromalo's picture
perromalo
Activity Score 429

classic

polar's picture
polar
Activity Score 28

too much scratchs, may with some few, the result have been better.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

bad

Brain-Art's picture
Brain-Art
Activity Score 1101

It works

art one's picture
art one
Activity Score 70

The execution is clean and simple... albeit a bit boring. You'd have to be pretty simple not to get the concept though..... c'mon, a monkey could understand what's being communicated here. That said the link between scratch marks and sex has been used too many times before for this ad to have that WOW factor. nice try though.....a bit studenty.

raulbanderas's picture
raulbanderas
Activity Score 357

i like it

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent, i pity with the old man, better luck next time ;-)

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~ Quite obviously, I have gathered no moss ! ~

guilherme10k's picture
guilherme10k
Activity Score 8

Great ad.
I got it... in the first look.
Good stuff.

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