Vitasnella: Hanger, 3

You'll want to wear nothing but your body.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009


morse's picture
16609 pencils

I don't really get the idea, but hot girl.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mandark_123's picture
3017 pencils

sex sells :P

krautland's picture
3216 pencils

this makes me want to buy her a bottle of that stuff but not necessarily buy one for myself.

bknowlden's picture
3647 pencils

if you have a team capable of this level of art direction, you should have a team capable of more than one line...

Teamgreen's picture
16 pencils

I completely agree, if your art direction is this good you should really be able to come up with a better line.

capywriter's picture
5511 pencils

Maybe the line sounds/works much better in Italian...

Guest's picture

Bella gnocca. Ma l'idea?

Guest's picture

wait are you selling water?

just write's picture
just write
653 pencils

the art is very good... but the copy is confusing... idea isnt comng out...

Adaddicted's picture
3435 pencils

Smooooooooooooooth.......... application ; )


Emran Hayat's picture
Emran Hayat
832 pencils

wts the concept?? any 1 explain.

ps: stunning model 9/10

Creativity is a natural extension of our enthusiasm

Davosk's picture
4815 pencils

Nice art but I don't know what this has to do with bottled water. Then again it's an Italian ad, what do you expect.

Guest's picture

I expect it to be 100 times better than Greeks ads ;)

Guest's picture

Are they playing on the whole concept of your body being made of 70% water by any chance?

shahidali's picture
4069 pencils

it is really sarcastic when the instruction above the comment box say 'Be respectful and helpful' and posts this kind of ads. why on earth do u need a naked woman to sell a petty bottle of water. she has better utility and so does the bottle. excuse the water.
after a pause, i find the postings quiet useful. if i don't see these ads, how do i know how bad a professional group can be.


Guest's picture

It's an ad for a mineral water that is supposed to not cause water retention (part of a line of low-cal/diet products), therefore make you look more fit. It works in Italy where everyone knows the product.

dlue's picture
342 pencils

same ad three times, but cool art


Guest's picture

Dont know whats wrong with you ppl, but i got the idea right away!

pwucel's picture
158 pencils

can not comment + or - I got confused! Selling water. Selling hanger. Selling slimming products grrrrrrr.

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