Vitasnella: Hanger, 2

You'll want to wear nothing but your body.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009

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12 comments

Notorious's picture
Notorious
631 pencils

well, I understand the message, but I still see the girls attitude doesn't match the message you're tryin to deliver.. u should have made them less shy

outsmart me, if you can

capywriter's picture
capywriter
5511 pencils

admit you just want to see tits :)

Notorious's picture
Notorious
631 pencils

OH YESSSSS

LOL

outsmart me, if you can

Notorious's picture
Notorious
631 pencils

also copy could have been much stunning - the idea of the visual is stunning itself

outsmart me, if you can

Grrrr's picture
Grrrr
1951 pencils

Notorious, I am not sure you've outsmarted yourself...

Emran Hayat's picture
Emran Hayat
832 pencils

ONLY layout looks nice

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

really nice art-direction, all of 'em

Guest's picture
Guest

very cool execution. but too bad it's really a one-off done three times. not really a campaign at all.

shahidali's picture
shahidali
4063 pencils

there are better sites to post this thing.

shahid

Guest's picture
Guest

The strategy has been done many times for everything from fabric softener to water. But I always enjoy beautiful women with their kit off, so HUZZAH!

Bob08's picture
Bob08
749 pencils

Another italian minaral water has a young beauty (Miss Cristina Chiabotto) as testimonial who says: "Cleaned inside, beautiful outside."
So if the italian women are so silly to believe that drinking water they'll be like Carla Bruni, it is right that italian adv be like this.

Guest's picture
Guest

So why she covers her beauties?

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