You'll want to wear nothing but your body.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009
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12 Comments
well, I understand the message, but I still see the girls attitude doesn't match the message you're tryin to deliver.. u should have made them less shy
outsmart me, if you can
admit you just want to see tits :)
OH YESSSSS
LOL
outsmart me, if you can
also copy could have been much stunning - the idea of the visual is stunning itself
outsmart me, if you can
Notorious, I am not sure you've outsmarted yourself...
Tuyo Jydtep
ONLY layout looks nice
Creativity is a natural extension of our enthusiasm
really nice art-direction, all of 'em
very cool execution. but too bad it's really a one-off done three times. not really a campaign at all.
there are better sites to post this thing.
shahid
The strategy has been done many times for everything from fabric softener to water. But I always enjoy beautiful women with their kit off, so HUZZAH!
Another italian minaral water has a young beauty (Miss Cristina Chiabotto) as testimonial who says: "Cleaned inside, beautiful outside."
So if the italian women are so silly to believe that drinking water they'll be like Carla Bruni, it is right that italian adv be like this.
So why she covers her beauties?