Vitasnella: Hanger, 1
You'll want to wear nothing but your body.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009
Comments
Is this ad trying to sell bottled water or hangers? I'm confused.
They are selling the girl. ;)
Absolutely ; ))
withalltherespects
I love the AD. But the concept is confusing.
+++
"I love everything"
confusing copy....
hot models but cold campaign
Creativity is a natural extension of our enthusiasm
really nice art-direction, all of 'em
love the comment by the first post. is it selling hangers or bottled water. couldn't have put it better!
it is really sarcastic when the instruction above the comment box say "Be respectful and helpful" and then posts these kind of ads. why on earth do u need a naked woman to sell a petty bottle of water. she has better utility so does the bottle. excuse the water.
after a pause, i find the ads quite useful. if i don't see these, how do i know how bad a professional group can be.
shahid
Another italian minaral water has a young beauty (Miss Cristina Chiabotto) as testimonial who says: "Cleaned inside, beautiful outside."
So if the italian women are so silly to believe that drinking water they'll be like Carla Bruni, it is right that italian adv be like this.