Vitasnella: Hanger, 1

You'll want to wear nothing but your body.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009


Guest's picture

Is this ad trying to sell bottled water or hangers? I'm confused.

ivan's picture

They are selling the girl. ;)

Ivan Raszl, admin of AotW

Adaddicted's picture
3435 pencils

Absolutely ; ))


sirvan's picture
29870 pencils

I love the AD. But the concept is confusing.


"I love some things, and don't love some other things."

just write's picture
just write
653 pencils

confusing copy....

Emran Hayat's picture
Emran Hayat
832 pencils

hot models but cold campaign

Creativity is a natural extension of our enthusiasm

Guest's picture

really nice art-direction, all of 'em

Guest's picture

love the comment by the first post. is it selling hangers or bottled water. couldn't have put it better!

shahidali's picture
4069 pencils

it is really sarcastic when the instruction above the comment box say "Be respectful and helpful" and then posts these kind of ads. why on earth do u need a naked woman to sell a petty bottle of water. she has better utility so does the bottle. excuse the water.
after a pause, i find the ads quite useful. if i don't see these, how do i know how bad a professional group can be.


Bob08's picture
749 pencils

Another italian minaral water has a young beauty (Miss Cristina Chiabotto) as testimonial who says: "Cleaned inside, beautiful outside."
So if the italian women are so silly to believe that drinking water they'll be like Carla Bruni, it is right that italian adv be like this.

michelangelo's picture
660 pencils

nudity is perfection as the creator intended. the mineral water is perfection as nature could offer

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