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Trojan Sweet

Agency: 
Published/Aired: 
May 2013
Description: 

Delicious gets the good in. Introducing the great tasting range of Vital Kids multivitamins.

Advertising Agency: DraftFCB, Cape Town, South Africa
Executive Creative Director: Mike Barnwell
Creative Directors: Aaron Harris, Doug Larter
Art Director: Brendon Barnard
Copywriters: Ian Metcalfe, Chris de Villiers
Illustrators: Christiaan Venter, Ryan de Carte, Brendon Barnard

Comments (11)

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Highest Rated

getstuckin's picture
getstuckin
Activity Score 2

MIddle Ages are quite prevalent in current T.V. Film trends, would connect with children more..

TexasH's picture
TexasH
Activity Score 365

Just a question: if it's a reference to Trojan horse, why Middle Ages?

justdotdotdot's picture
justdotdotdot
Activity Score 19

Meh, the concept of the Trojan horse is clear regardless of the time period. I got it in a glance, so I dont think them sticking to an ancient Greek time would have been a necessity and may have even bogged it down.

TexasH's picture
TexasH
Activity Score 365

I'm not saying it's not clear. I'm just asking what is the reason of changing time period? What does it add?

certaintly's picture
certaintly
Activity Score 3994

this is really really stupid and almost forced.

but maybe it's fun and exxagerated enough to work.
but ultimately, it just doesnt LOOK like a candy ad.

CommandZ's picture
CommandZ
Activity Score 2498

Thats because it's an ad for children's multivitamins.

certaintly's picture
certaintly
Activity Score 3994

same thing. doesnt look like a children's vitamin ad either. just looks awkward to me.

old's picture
old
Activity Score 90

Uff...maybe in a children kindom.

old's picture
old
Activity Score 90

Uff...maybe in a children kindom.

salil.sharma's picture
salil.sharma
Activity Score 2428

Perfect Graphic for Child !

Designer Don't Do Different Things
They Do Things Differently

Peter Frank's picture
Peter Frank
Activity Score 532

good art

getstuckin's picture
getstuckin
Activity Score 2

MIddle Ages are quite prevalent in current T.V. Film trends, would connect with children more..

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