Vital Kids Multivitamins: Trojan Sweet

Delicious gets the good in. Introducing the great tasting range of Vital Kids multivitamins.

Advertising Agency: DraftFCB, Cape Town, South Africa
Executive Creative Director: Mike Barnwell
Creative Directors: Aaron Harris, Doug Larter
Art Director: Brendon Barnard
Copywriters: Ian Metcalfe, Chris de Villiers
Illustrators: Christiaan Venter, Ryan de Carte, Brendon Barnard
Published: May 2013

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11 comments

TexasH's picture
TexasH
365 pencils

Just a question: if it's a reference to Trojan horse, why Middle Ages?

justdotdotdot's picture
justdotdotdot
19 pencils

Meh, the concept of the Trojan horse is clear regardless of the time period. I got it in a glance, so I dont think them sticking to an ancient Greek time would have been a necessity and may have even bogged it down.

TexasH's picture
TexasH
365 pencils

I'm not saying it's not clear. I'm just asking what is the reason of changing time period? What does it add?

certaintly's picture
certaintly
4060 pencils

this is really really stupid and almost forced.

but maybe it's fun and exxagerated enough to work.
but ultimately, it just doesnt LOOK like a candy ad.

CommandZ's picture
CommandZ
2474 pencils

Thats because it's an ad for children's multivitamins.

certaintly's picture
certaintly
4060 pencils

same thing. doesnt look like a children's vitamin ad either. just looks awkward to me.

old's picture
old
90 pencils

Uff...maybe in a children kindom.

old's picture
old
90 pencils

Uff...maybe in a children kindom.

salil.sharma's picture
salil.sharma
2278 pencils

Perfect Graphic for Child !

Peter Frank's picture
Peter Frank
532 pencils

good art

getstuckin's picture
getstuckin
2 pencils

MIddle Ages are quite prevalent in current T.V. Film trends, would connect with children more..

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