Advertisement

Sweet white dog

Published/Aired: 
July 2010
Description: 

Shampoo for you beauty.
For softer and sweeter hair.

Advertising Agency: Leagas Delaney, Milan, Italy
Art Director: Selmi Bali Barissever
Copywriter: Marco D'alfonso
Photographer: LSD

Comments (17)

Log in or register to post comments

Highest Rated

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

The insight is lame...

Guest's picture
Guest

candy floss ,dogs ,shampoo n this copy??????? nigga r u kiddin me ?

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I just don't get the use of the background

bracco's picture
bracco
Activity Score 34

Probably one of the worst art works I´ve seen, and the idea behind it.... poooooooooooor

Guest's picture
Guest

what's wrong with Cannes judges

Jupiter's picture
Jupiter
Activity Score 547

Shampoo for dog...the fur does not look soft or silky at all...it looks entangled....and what's with candy floss??? is that the main idea???

2 ideas merged = fail
Cannes Lions 2010 = pass

SHAM poooooooooo!!!!

commenting just to gather more pencils:-)

pez's picture
pez
Activity Score 1802

boring, not fun, not real..

jponino's picture
jponino
Activity Score 601

they forgot for sticky hair too as the art direction meant to !
baddddddddddddddddddddddddd and sssssssssucccccccccckkkkkksssssss

paumarques's picture
paumarques
Activity Score 1312

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Really lovely art direction.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

lol

Guest's picture
Guest

PLEASE CORRECT: this is NOT at cannes lion 2010. Of course, this is NOt at that level

Guest's picture
Guest

No way man. born fake

bobby666's picture
bobby666
Activity Score 1460

poor dog... poor concept... poor (keep adding)... guys this campaign is really in bad taste and there's nothing SWEET about it

dollypoppin's picture
dollypoppin
Activity Score 1423

White cotton candy?

---------
"Nihil sub sole novum"

Guest's picture
Guest

There is nothing as pretty as bathing your dog and he/she having white, soft, clean fluffy fur. I think it hits the target. Softer and Sweeter..get it?!? Art direction is great.

Guest's picture
Guest

Oh NO!! It's sticky ><

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

The insight is lame...

Advertisement

20% Off Sale at iStock until December 9th 2016