Vitakraft For You Beauty Shampoo: Sweet white dog

Shampoo for you beauty.
For softer and sweeter hair.

Advertising Agency: Leagas Delaney, Milan, Italy
Art Director: Selmi Bali Barissever
Copywriter: Marco D'alfonso
Photographer: LSD
Published: July 2010

17 comments

Guest's picture
Guest

candy floss ,dogs ,shampoo n this copy??????? nigga r u kiddin me ?

Blashyrkh's picture
Blashyrkh
32876 pencils

I just don't get the use of the background

bracco's picture
bracco
34 pencils

Probably one of the worst art works I´ve seen, and the idea behind it.... poooooooooooor

Guest's picture
Guest

what's wrong with Cannes judges

Jupiter's picture
Jupiter
547 pencils

Shampoo for dog...the fur does not look soft or silky at all...it looks entangled....and what's with candy floss??? is that the main idea???

2 ideas merged = fail
Cannes Lions 2010 = pass

SHAM poooooooooo!!!!

commenting just to gather more pencils:-)

pez's picture
pez
1800 pencils

boring, not fun, not real..

jponino's picture
jponino
601 pencils

they forgot for sticky hair too as the art direction meant to !
baddddddddddddddddddddddddd and sssssssssucccccccccckkkkkksssssss

paumarques's picture
paumarques
1314 pencils

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really lovely art direction.

Guest's picture
Guest

PLEASE CORRECT: this is NOT at cannes lion 2010. Of course, this is NOt at that level

Guest's picture
Guest

No way man. born fake

bobby666's picture
bobby666
1460 pencils

poor dog... poor concept... poor (keep adding)... guys this campaign is really in bad taste and there's nothing SWEET about it

dollypoppin's picture
dollypoppin
1423 pencils

White cotton candy?

---------
"Nihil sub sole novum"

Guest's picture
Guest

There is nothing as pretty as bathing your dog and he/she having white, soft, clean fluffy fur. I think it hits the target. Softer and Sweeter..get it?!? Art direction is great.

Guest's picture
Guest

Oh NO!! It's sticky ><

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

The insight is lame...

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