Vitakraft For You Beauty Shampoo: Sweet pink dog

Shampoo for you beauty.
For softer and sweeter hair.

Advertising Agency: Leagas Delaney, Milan, Italy
Art Director: Selmi Bali Barissever
Copywriter: Marco D'alfonso
Photographer: LSD
Published: July 2010

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31 comments

Guest's picture
Guest

nice

Guest's picture
Guest

awwww adorable :)

Jupiter's picture
Jupiter
547 pencils

Jupiter | Wed, 2010-06-30 14:23
Shampoo for dog...the fur does not look soft or silky at all...it looks entangled....and what's with candy floss??? is that the main idea???

2 ideas merged = fail
Cannes Lions 2010 = pass

SHAM poooooooooo!!!!

commenting just to gather more pencils:-)

Guest's picture
Guest

cool execution..

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

works perfectly, cool one!

paumarques's picture
paumarques
1314 pencils

m'agrada, però es podria haver canviat el fons, no?

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

don't like it

Life is a joke. Laugh.

picktokyo's picture
picktokyo
1404 pencils

sweet hair?

Guest's picture
Guest

solo este funciona

Guest's picture
Guest

solo este funciona

Guest's picture
Guest

scared me..i don't wanna my dog has been treat like this...

Guest's picture
Guest

work is ok but idea so so

i have a question's picture
i have a question
73 pencils

liked.

adamr's picture
adamr
98 pencils

i gues sweet hair are there just because...

luisrivera11's picture
luisrivera11
469 pencils

Nice art work

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

No body would ever wanted their dog to be eaten by anyone, so this candy idea was okie dokie.

Dharmesh Padia

Guest's picture
Guest

cool

keithstoeckeler's picture
keithstoeckeler
425 pencils

Great art direction.

alicesososo's picture
alicesososo
32 pencils

what a great pic!! i wanna buy this! X)

Cheerriiee's picture
Cheerriiee
952 pencils

SO CUUTEE, IM IN LOVE! haha

Guest's picture
Guest

This thing won?? is a metaphore!! Good art, but is "the first thing i thought" ad

Guest's picture
Guest

Poor idea "the first thing i though ad" Good art, but still...this thing won?

Guest's picture
Guest

POOR idea. No way. And correct: it wasn't in Cannes this year, of course. Bleahhh.

Guest's picture
Guest

SWeeter hair????

bobby666's picture
bobby666
1460 pencils

oggd image and good art direction... but bad concept

dollypoppin's picture
dollypoppin
1423 pencils

Why did this win, seriously?

---------
"Nihil sub sole novum"

Guest's picture
Guest

nice art!

velle's picture
velle
1550 pencils

puffy, fluffy, huggy doggie!

S.tefan's picture
S.tefan
117 pencils

Great artwork.
However, candy is sticky and therefor has nothing in common with conditioner

Janae's picture
Janae
385 pencils

its so cute.
i hope the ad was not placed in countries, where they eat dogs. ;)

Cheerriiee's picture
Cheerriiee
952 pencils

Not mexico.. for sure!

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