Vitakraft For You Beauty Shampoo: Sweet black dog

Shampoo for you beauty.
For softer and sweeter hair.

Advertising Agency: Leagas Delaney, Milan, Italy
Art Director: Selmi Bali Barissever
Copywriter: Marco D'alfonso
Photographer: LSD
Published: July 2010

26 comments

Guest's picture
Guest

seit wann sind lakritz-schnecken soft&süß ?

Guest's picture
Guest

pelo de alambre

Guest's picture
Guest

The other two are great, this one doesn't even match the application, I've never seen a black candy.

Guest's picture
Guest

Its licorice

Guest's picture
Guest

ITALY SCORES!!!

Guest's picture
Guest

Sweet design =)

pez's picture
pez
1800 pencils

Please... tell me these didn't win a Lion

Guest's picture
Guest

it didn´t

Jupiter's picture
Jupiter
547 pencils

Jupiter | Wed, 2010-06-30 14:23
Shampoo for dog...the fur does not look soft or silky at all...it looks entangled....and what's with curly thingy??? is that the main idea???

2 ideas merged = fail
Cannes Lions 2010 = pass

SHAM poooooooooo!!!!

commenting just to gather more pencils:-)

Jupiter's picture
Jupiter
547 pencils

background so nice, lets repeat it 3 times:-)

commenting just to gather more pencils:-)

Shingo's picture
Shingo
406 pencils

i like

Hiperion's picture
Hiperion
3138 pencils

tacky...
Smells like Italian advertising...

Gjeli's picture
Gjeli
105 pencils

For softer and sweeter hair? Where it is? He looks like plastic dog :)
Bad image for a doggy shampoo! Don't like it. The other prints are better.

Guest's picture
Guest

Eye catching! Stunning art direction and execution.

paumarques's picture
paumarques
1314 pencils

"sweeter hair". m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Love it!!!

akshaysrikar's picture
akshaysrikar
420 pencils

on a closer look, Photoshop pretty bad, good idea though

keithstoeckeler's picture
keithstoeckeler
425 pencils

Very cool art direction.

Guest's picture
Guest

i think LSD was on LSD when he agreed to shoot this

angieraj's picture
angieraj
428 pencils

Interesting concepts but I wonder if pet owners like the idea of their pets looking like candy.... Great art direction but the ad just does not seem to hit home.

Cognito Ergo Sum

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

A creative wank...

Guest's picture
Guest

dog..lollipop.... I don't think so. Softer..yes. Sweeter..no.
Overall idea: failure. Not convincing towards dog lovers.

Execution is great based on the idea, imagery fits the concept and color scheme emphasizes. Those "curls" at the end of this dog's hair definitely have got to GO. They're eye-catching but disturbing. Photoshop did a better job on the other prints.

bobby666's picture
bobby666
1460 pencils

sorry fellows not working... not a bit

Guest's picture
Guest

nice

dollypoppin's picture
dollypoppin
1423 pencils

I get the idea but it's too forced.

---------
"Nihil sub sole novum"

ridzadi's picture
ridzadi
101 pencils

Look @ it from a pet owner's point of view... They love their pet and go to extents to give em' the best. Now shampooing your pet always has been a big question mark with regard to ingredients used and after effects on fur etc... Now when this ad shows an animal with beautiful hair that smells sweet (o_0) it probably hits pet owners. They'd like to see their pets with nice fluffy hair (idk about smells good)...

So maybe as a pet owner it really works.. sell the want, not the need.

;)

Yours truly,
Assadi >)

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