Vision Foundation of India: Train
Don't kill your eyes. Donate them instead.
If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images
Published: September 2008
Comments
NOT GOOD at ALL
HORRIBLE.....! What's the impact to mind! No reason...
izmild
http://uniquetvcomm.blogspot.com
quite effective in more voilent way
not really a good way to illustrate the message
whts wrong with u guys... i really like it! its such a simple & clear msg. Great execution.
has any good advertising ever come out of india?
That is so baseless and it stinks of unwarranted racism. Nevertheless, u need to chk your statistics and a serious reality check.
I can't believe last comment. Shame on you! You need to learn about racism.
In the other hand, I think it is an experimental design and I don't think it is bad at all. Once I saw a campaign for organ donation using a tiger! and it won a lot of prizes. Open your minds!
Creativity is an inner monster.
http://blog.luismaram.com
You know, comments on an ad usually affect my judgement.
But this time around I don't understand what the fuss is all about.
I really like this piece of work. It's risky but worth taking the risk. GOOD STUFF!!!
Its fantastic, people can't even imagine this kind of creative b'cos the fact is revealed are true.
bad idea
this is so creepy, seeing the eyeballs like that.
I would immediately turn the page, and I doubt I would donate my eyes after that!
Also I seriously doubt the whole idea.
"Please dont kill your eyes" ?
Donation is a decision based on emotion - the ad should play on emotion. Bad bad brief.
this is for the "guest Commenter" --- "has any good advertising ever come out of india?"
may i ask u who won the Grand Prix this yr??
keep the good work rolling!!!
This is so wrong. The creatives probably thought they had an ace with this "edgy" concept. Creepy images won't make anyone donate their eyes. This misses the mark in all levels.
www.storytellerscreative.com
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www.storytellerscreative.com
very stupid idea
Hello friends. this time around it is a steam locomotive ( archaic ). and the eyes are green...could we have the wonderful brown or the black that indians mostly have for their eye color( Aishwarya Rai...yawn... excluded ). Oh no, but this must be for a global audience. no it isn't. oh my God ! here we go again.
THIS IS A BAD WORK, ALL PEOPLE KNOW THAT
Dios!. Esto es verdaderamente feo e inconsistente. Aunque no soy de los que critica por diversión las piezas que acá se exponen, sí creo que debemos tener más cuidado con lo se manda para que sea exhibido.
This is a joke)
This cant be true, my god, this is a stupid idea
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FORCED!
too weak for an advocacy.
nice one