Vision Foundation of India: Train

Don't kill your eyes. Donate them instead.

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images
Published: September 2008

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25 comments

askaichin's picture
askaichin
10 pencils

NOT GOOD at ALL

izmild's picture
izmild
770 pencils

HORRIBLE.....! What's the impact to mind! No reason...

Guest's picture
Guest

quite effective in more voilent way

Guest's picture
Guest

not really a good way to illustrate the message

Guest's picture
Guest

whts wrong with u guys... i really like it! its such a simple & clear msg. Great execution.

Guest's picture
Guest

has any good advertising ever come out of india?

Guest's picture
Guest

That is so baseless and it stinks of unwarranted racism. Nevertheless, u need to chk your statistics and a serious reality check.

Luis Maram's picture
Luis Maram
252 pencils

I can't believe last comment. Shame on you! You need to learn about racism.

In the other hand, I think it is an experimental design and I don't think it is bad at all. Once I saw a campaign for organ donation using a tiger! and it won a lot of prizes. Open your minds!

Guest's picture
Guest

You know, comments on an ad usually affect my judgement.
But this time around I don't understand what the fuss is all about.
I really like this piece of work. It's risky but worth taking the risk. GOOD STUFF!!!

Guest's picture
Guest

Its fantastic, people can't even imagine this kind of creative b'cos the fact is revealed are true.

Guest's picture
Guest

bad idea

Guest's picture
Guest

this is so creepy, seeing the eyeballs like that.

I would immediately turn the page, and I doubt I would donate my eyes after that!

Guest's picture
Guest

Also I seriously doubt the whole idea.

"Please dont kill your eyes" ?

Donation is a decision based on emotion - the ad should play on emotion. Bad bad brief.

beesting's picture
beesting
220 pencils

this is for the "guest Commenter" --- "has any good advertising ever come out of india?"

may i ask u who won the Grand Prix this yr??

STRTLRS's picture
STRTLRS
1607 pencils

This is so wrong. The creatives probably thought they had an ace with this "edgy" concept. Creepy images won't make anyone donate their eyes. This misses the mark in all levels.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest's picture
Guest

very stupid idea

crashdummyglory's picture
crashdummyglory
39 pencils

Hello friends. this time around it is a steam locomotive ( archaic ). and the eyes are green...could we have the wonderful brown or the black that indians mostly have for their eye color( Aishwarya Rai...yawn... excluded ). Oh no, but this must be for a global audience. no it isn't. oh my God ! here we go again.

Guest's picture
Guest

THIS IS A BAD WORK, ALL PEOPLE KNOW THAT

Guest's picture
Guest

Dios!. Esto es verdaderamente feo e inconsistente. Aunque no soy de los que critica por diversión las piezas que acá se exponen, sí creo que debemos tener más cuidado con lo se manda para que sea exhibido.

Guest's picture
Guest

This is a joke)
This cant be true, my god, this is a stupid idea

Guest's picture
Guest

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Guest's picture
Guest

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Guest's picture
Guest

FORCED!

too weak for an advocacy.

Guest's picture
Guest

nice one

rohit_bharati's picture
rohit_bharati
75 pencils

won't agree.

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