Vision Foundation of India: Ledge

Don't kill your eyes. Donate them instead.

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images
Published: September 2008

17 comments

Guest's picture
Guest

2008 is sure the eyes "ideas" year. Tks Coke!!!!!

askaichin's picture
askaichin
10 pencils

Horribly crap ad.
The eye is committing suicide, whats there to suggest that its being killed?

A semi OK execution of a shitty idea.
Also Very Very bad copy bro..

SAD. Very Sad

izmild's picture
izmild
770 pencils

No eyes to see! No Reason...!

zmekyus's picture
zmekyus
120 pencils

sorry, the suicide theme has been so overdone lately...it is just not funny anymore...

Guest's picture
Guest

nice photogrphy. terrible otherwie

Guest's picture
Guest

nice idea but look terrible .amazing photography

Guest's picture
Guest

bad, very bad idea!

Guest's picture
Guest

bad..

Nandu's picture
Nandu
21 pencils

OMG!

artcat

Guest's picture
Guest

stupid idea

Guest's picture
Guest

WTF!

crashdummyglory's picture
crashdummyglory
39 pencils

i feel depressed looking at it. it is a bleak world. oh my God! oh yeah and it is about eye donation...bohooo

Randallh's picture
Randallh
21 pencils

I think people can easily hate.. But, never come up with a better idea. I think this works for the target. Page stopping! Captivating. Simple. Informative.

Guest's picture
Guest

poor

Guest's picture
Guest

Shut fuck up Randall, this is a very bad idea!!

Guest's picture
Guest

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Guest's picture
Guest

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on. This copywriter cant even form a simple sentence.

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