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Published/Aired: 
September 2008
Description: 

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Don't kill your eyes. Donate them instead.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images

Comments (17)

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Highest Rated

Guest's picture
Guest

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on. This copywriter cant even form a simple sentence.

Guest's picture
Guest

2008 is sure the eyes "ideas" year. Tks Coke!!!!!

askaichin's picture
askaichin
Activity Score 10

Horribly crap ad.
The eye is committing suicide, whats there to suggest that its being killed?

A semi OK execution of a shitty idea.
Also Very Very bad copy bro..

SAD. Very Sad

izmild's picture
izmild
Activity Score 770

No eyes to see! No Reason...!

zmekyus's picture
zmekyus
Activity Score 120

sorry, the suicide theme has been so overdone lately...it is just not funny anymore...

Guest's picture
Guest

nice photogrphy. terrible otherwie

Guest's picture
Guest

nice idea but look terrible .amazing photography

Guest's picture
Guest

bad, very bad idea!

Guest's picture
Guest

bad..

Nandu's picture
Nandu
Activity Score 21

OMG!

artcat

Guest's picture
Guest

stupid idea

Guest's picture
Guest

WTF!

crashdummyglory's picture
crashdummyglory
Activity Score 39

i feel depressed looking at it. it is a bleak world. oh my God! oh yeah and it is about eye donation...bohooo

Randallh's picture
Randallh
Activity Score 21

I think people can easily hate.. But, never come up with a better idea. I think this works for the target. Page stopping! Captivating. Simple. Informative.

Guest's picture
Guest

poor

Guest's picture
Guest

Shut fuck up Randall, this is a very bad idea!!

Guest's picture
Guest

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Guest's picture
Guest

If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on. This copywriter cant even form a simple sentence.

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