Visine: Kitchen

Natural Tears Formula. Don't ask how.

Advertising Agency: JWT, USA
Executive Creative Directors: Andrew Clarke, Kash Sree
Creative Director / Art director: Raphael Milczarek
Illustrator: Aaron Padin
Photographer: Hans Starck
Copywriter: Humberto Jiron
Producer: Tonya Martin
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Production Company: Sweet Genius
Account Director: Susan Bratteson
Account Executive: Heather Maclary
Project Manager: Steven Marchione

10 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont get it

Guest's picture
Guest

Problem is: its about how the product is produced, not how it works... Nice art-direction etc. but I dont care how its produced

Neatonido's picture
Neatonido
78 pencils

Alexander,
The woman is cutting onions and when you cut onions it makes your eyes burn, thus causing them to tear up.
Hope that helped!

I don't know if showing eyes burning from onions is a good way to sell a product. Ouch.

Guest's picture
Guest

Trying too hard

sirvan's picture
sirvan
29870 pencils

I really don't want some other person's onion-smelling tears going into bottles, and then into MY eyes. Ugh.

As "guest" said... trying too hard. WAY too hard.

+++

"I love some things, and don't love some other things."

patUDAY's picture
patUDAY
436 pencils

Bouncer.

UDAYpatwardhan@+91 22 98206 54722

just write's picture
just write
653 pencils

Well the idea is good.. but dunno abt the product.. but it's good.. i like the art and the execution...

thiagobritez's picture
thiagobritez
6 pencils

god work!

Guest's picture
Guest

will they really work hard .. respect for that . its story in an image .. they producing they product they old fashion . what bush did to the American families will fill tanks of tears ..

Guest's picture
Guest

product's advertisement should be easy to know.but i don't think it here.

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