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Stanley Cup playoff beard

Agency: 
Published/Aired: 
September 2012
Description: 

Print advertisment created by TBWA, Canada for Visa, within the category: Finance.

Proud supporter of the Stanley Cup playoffs & all its diehard fans.

Advertising Agency: TBWA\Toronto, Canada
Creative Directors: James Ansley, Allen Oke
Art Director: Jason Lee
Copywriter: Francesco Grandi
Photographer: Dave Todon

Comments (22)

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Highest Rated

JAG's picture
JAG
Activity Score 166

Gross. And I needed an explanation.

andylefty's picture
andylefty
Activity Score 4535

I'm sure this is referring to a famous canadian with a beard. if that's the case, err okay does the job.

Jules sans Jim's picture
Jules sans Jim
Activity Score 45

Playoff beard

A playoff beard is the practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs.
Source: WIkipedia.

andylefty's picture
andylefty
Activity Score 4535

thanks

JeffP's picture
JeffP
Activity Score 810

... and die-hard fans too. Mainly the men :)

Raha Shirazi's picture
Raha Shirazi
Activity Score 3

love it!

silversurfer's picture
silversurfer
Activity Score 53

Like it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Not into ice hockey at all... but get the idea. Obvious much?

The Jobless Writer
Will Think for Salary

NicoCiego's picture
NicoCiego
Activity Score 1033

Boring

ItMatters's picture
ItMatters
Activity Score 2167

.

jimkuz's picture
jimkuz
Activity Score 410

i kno NUTHIN bout hockey -- but this got my attention -- i like it! --
I'll take a wild guess that some STAR hockey player has a signature BEARD

CACAHD's picture
CACAHD
Activity Score 2188

hahahah!!!

bohemian's picture
bohemian
Activity Score 44

attractive but difficult to understand

JeffP's picture
JeffP
Activity Score 810

All Canadians do understand.

Arren's picture
Arren
Activity Score 2

Been done. 5 years ago for Virgin in Australia.

arrenmordenuk.weebly.com

still funny though

abake's picture
abake
Activity Score 1264

Fun and speaks to the fans.
The ones who get it will feel rewarded and understood by the brand.

kleenex's picture
kleenex
Activity Score 47571

Tough to understand....

mertos's picture
mertos
Activity Score 904

oka

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it. TBWA should have included a brief description of the cultural insight for the ad. If you don't follow the NHL, you won't understand this ad - but that doesn't matter because you're not the target.

Rt_solo91's picture
Rt_solo91
Activity Score 119

great print, hope theres a season this year.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

October. Print. Gold?????? Come on, Ivan.

The Jobless Writer
Will Think for Salary

JAG's picture
JAG
Activity Score 166

Gross. And I needed an explanation.

tazyboy's picture
tazyboy
Activity Score 777

HaaaaaaaaaaaaHaaaaaaaaaaaaaaaaaaaa...

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