Visa: Stanley Cup playoff beard

Proud supporter of the Stanley Cup playoffs & all its diehard fans.

Advertising Agency: TBWA\Toronto, Canada
Creative Directors: James Ansley, Allen Oke
Art Director: Jason Lee
Copywriter: Francesco Grandi
Photographer: Dave Todon

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22 comments

andylefty's picture
andylefty
4539 pencils

I'm sure this is referring to a famous canadian with a beard. if that's the case, err okay does the job.

Jules sans Jim's picture
Jules sans Jim
45 pencils

Playoff beard

A playoff beard is the practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs.
Source: WIkipedia.

andylefty's picture
andylefty
4539 pencils

thanks

JeffP's picture
JeffP
810 pencils

... and die-hard fans too. Mainly the men :)

Raha Shirazi's picture
Raha Shirazi
3 pencils

love it!

silversurfer's picture
silversurfer
53 pencils

Like it.

Roger Keynes's picture
Roger Keynes
5497 pencils

Not into ice hockey at all... but get the idea. Obvious much?

Will Think for Salary

NicoCiego's picture
NicoCiego
1035 pencils

Boring

ItMatters's picture
ItMatters
2171 pencils

.

jimkuz's picture
jimkuz
402 pencils

i kno NUTHIN bout hockey -- but this got my attention -- i like it! --
I'll take a wild guess that some STAR hockey player has a signature BEARD

CACAHD's picture
CACAHD
1637 pencils

hahahah!!!

bohemian's picture
bohemian
44 pencils

attractive but difficult to understand

JeffP's picture
JeffP
810 pencils

All Canadians do understand.

Arren's picture
Arren
2 pencils

Been done. 5 years ago for Virgin in Australia.

arrenmordenuk.weebly.com

still funny though

abake's picture
abake
1225 pencils

Fun and speaks to the fans.
The ones who get it will feel rewarded and understood by the brand.

kleenex's picture
kleenex
22828 pencils

Tough to understand....

mertos's picture
mertos
899 pencils

oka

thedesignaddict's picture
thedesignaddict
5202 pencils

I like it. TBWA should have included a brief description of the cultural insight for the ad. If you don't follow the NHL, you won't understand this ad - but that doesn't matter because you're not the target.

Rt_solo91's picture
Rt_solo91
119 pencils

great print, hope theres a season this year.

Roger Keynes's picture
Roger Keynes
5497 pencils

October. Print. Gold?????? Come on, Ivan.

Will Think for Salary

JAG's picture
JAG
166 pencils

Gross. And I needed an explanation.

tazyboy's picture
tazyboy
777 pencils

HaaaaaaaaaaaaHaaaaaaaaaaaaaaaaaaaa...

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