Visa Credit Card: Because life is now, Arm-chair

Visa Credit Card: Because life is now, Arm-chair
Average: 6 (2 votes)

Visa. Because Life Is Now

Advertising Agency: Diego + Heymann + Partners, USA
Creative Directors: Anselmo Ramos, Valdir Bianchi
Art Director: Andres Diez
Art Buyer: Shirly Weiss
Photographer: Robert Wilson
Retouching: Morgan Silk
Published: 2007

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13 comments

Kin's picture
86 pencils
KinSaturday, June 9, 2007 - 12:51

ha...it's so 80's....

Punch's picture
616 pencils
PunchMonday, June 11, 2007 - 11:34

ME QUITASTE LAS PALABRAS DE LA BOCA.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Pacific Blue's picture
335 pencils
Pacific BlueSaturday, June 9, 2007 - 13:11
Pacific Blue's picture
335 pencils
Pacific BlueSaturday, June 9, 2007 - 13:13

USA Agency,
spanish copy...

hmmmm.... the latin revolution seems unstoppable...

mrtalented's picture
2175 pencils
mrtalentedSaturday, June 9, 2007 - 14:00

i can't see the connection between visual and headline. and i don't understand why this kind of ad is chosen.

juliangray's picture
993 pencils
juliangraySaturday, June 9, 2007 - 22:37

dear god no!!

Joe Harris's picture
176 pencils
Joe HarrisSaturday, June 9, 2007 - 22:57

hey ivan,

its not april fools for at least another 11 months.

hey anyone from nz remember those rubella ads??

bubblestheclownfish's picture
597 pencils
bubblestheclownfishSunday, June 10, 2007 - 06:45

And why mix ideas? Why throw in the curled page corner? Just makes it worse.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabSunday, June 10, 2007 - 17:49

This is just plain deplorable work.
Whenever a minority shop (in this case, a Hispanic agency) produces an ad or a campaign, it almost always feels like a complete departure from the brand work... A client hires a minority shop because of their special understanding/insight into a specific audience it wants to reach.
Now I don't know what the copy is saying here, but looking at what's in front of me, seems like VISA just wasted their money calling on their "special services"...

slim's picture
1047 pencils
slimMonday, June 11, 2007 - 00:17

Life is NOW? Holy shit, that changes everything.

Beatboxer's picture
1523 pencils
BeatboxerMonday, June 11, 2007 - 11:01

It actually does. I'm late for it...

x-men's picture
340 pencils
x-menMonday, June 11, 2007 - 16:22

these campaign is bad no matter is their are hispanics involved, fuckin racists.

noduh's picture
20 pencils
noduhThursday, July 19, 2007 - 11:54

Are these "ground breaking?" Of course not.

But, whether you like them or not, they're for a CREDIT CARD!!!

What does that mean? What do these credit card things do???

They allow you to do what you want NOW and pay for it later.

Hence the "Life is now" line.

And in each example, they relate to what the particular person wants/wants to do NOW.

So in THAT regard, they work. Do people actually stop and read ads anymore? Who the f knows.