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Bag

Agency: 
Published/Aired: 
July 2009
Description: 

Print advertisment created by BBDO, France for Virginie Castaway, within the category: Fashion.

Advertising Agency: CLM BBDO / Boulogne Billancourt
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Sophian Bouadjera
Copywriter: Laurent laporte
Photographer: Vincent Cusenier
Producer: Marie-Noelle Colson

Comments (21)

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Highest Rated

Guest's picture
Guest

ONE SHOW winning andre agassi ad + harvey nichols = not so great copy

Guest's picture
Guest

please explain...

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Idea for blondes :)

tirthomitro's picture
tirthomitro
Activity Score 2758

conceptually new

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

very clever. I like it.

Guest's picture
Guest

Conceptually new? C'mon tirthomitro, this is the Harvey Nichol's land since 200 years. It sounds like a knockin' campaign to me.

WeirdDog's picture
WeirdDog
Activity Score 209

I'm blond.

Guest's picture
Guest

Looks like a bad campaign for Harvey Nichol's ...

Guest's picture
Guest

my guess: only the best thing ends up in this bag. and nothing but the best.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

What the hell are these about?

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

Strong & Beautiful
Love it!

everartz's picture
everartz
Activity Score 7609

?

| everartz |

Guest's picture
Guest

the sale period is like a sort of competence for most women, and the picture is a tournament fixture chart, and the prize is the bag. I think its a very fresh way to show this old concept.

Guest's picture
Guest

if the target audience gets it like you did, then its a great ad. Because only after you explained it i undesrtood the beatiful abstract complexity (to me) of the simple idea.

Guest's picture
Guest

my guess: it means "there is no competition"

Guest's picture
Guest

I need to compete for a bag??? I need to be a CEO for a bag???

Guest's picture
Guest

great! fight for dress :) I like it.

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

I love it.

NatalieM's picture
NatalieM
Activity Score 1685

It's classic. The one and only. Nothing came after it because the bag problem had been solved.

Am I getting it?

houqiaoli's picture
houqiaoli
Activity Score 60

equal to gold?

Guest's picture
Guest

Unoriginal, just a bad Harvey Nichols knock off.

Guest's picture
Guest

ONE SHOW winning andre agassi ad + harvey nichols = not so great copy

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