Advertising Agency: CLM BBDO / Boulogne Billancourt
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Sophian Bouadjera
Copywriter: Laurent laporte
Photographer: Vincent Cusenier
Producer: Marie-Noelle Colson
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21 Comments
please explain...
Idea for blondes :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
conceptually new
they showed me a picture & i laughed
dignity has never been photographed
very clever. I like it.
Conceptually new? C'mon tirthomitro, this is the Harvey Nichol's land since 200 years. It sounds like a knockin' campaign to me.
I'm blond.
Looks like a bad campaign for Harvey Nichol's ...
my guess: only the best thing ends up in this bag. and nothing but the best.
What the hell are these about?
:: Put your ears against the ground so i can walk over what you heard::
Strong & Beautiful
Love it!
?
| Everartz |
the sale period is like a sort of competence for most women, and the picture is a tournament fixture chart, and the prize is the bag. I think its a very fresh way to show this old concept.
if the target audience gets it like you did, then its a great ad. Because only after you explained it i undesrtood the beatiful abstract complexity (to me) of the simple idea.
my guess: it means "there is no competition"
I need to compete for a bag??? I need to be a CEO for a bag???
great! fight for dress :) I like it.
I love it.
It's classic. The one and only. Nothing came after it because the bag problem had been solved.
Am I getting it?
-Natalie
http://www.nataliemarion.com
equal to gold?
Unoriginal, just a bad Harvey Nichols knock off.
ONE SHOW winning andre agassi ad + harvey nichols = not so great copy